DrChrono Brand Identity

A complete profile of DrChrono's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #09136C
• accent: #003EF3
• background: #FFFFFF
• textPrimary: #003EF3
• link: #003EF3

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://www.drchrono.com/wp-content/uploads/2025/11/Logo-2.png
• Favicon: https://www.drchrono.com/
• Social card (og:image): https://www.drchrono.com/wp-content/uploads/2026/02/DrC_Homepage_Hero.jpg

UI Components

• input: background=#FFFFFF, textColor=#3A3E46, borderColor=#C6C8CF, borderRadius=8px, shadow=none
• buttonPrimary: background=#003EF3, textColor=#FFFFFF, borderColor=#003EF3, borderRadius=240px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#003EF3, borderColor=#003EF3, borderRadius=240px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: medical professionals

DrChrono Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Paper vs Electronic Medical Records
  • Image:
  • Source: https://drchrono.com/blog/2015/09/paper-vs-electronic-medical-records/
• Electronic Health Record News
  • Image:
  • Source: https://drchrono.com/blog/
• Blog Articles - DrChrono
  • Image:
  • Source: https://www.drchrono.com/resources/blog-articles/
• What Does an RCM Team Do?
  • Image:
  • Source: https://www.drchrono.com/blog/what-does-an-rcm-team-do/
• How Patient Payment Plans Can Improve Practice Cash Flow and Patient Satisfaction
  • Image:
  • Source: https://drchrono.com/blog/2024/12/how-patient-payment-plans-can-improve-practice-cash-flow-and-patient-satisfaction/
• Electronic Health Record News
  • Image:
  • Source: https://drchrono.com/blog/categories/press/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Inter",
     "role": "body"
   }
 ],
 "colors": {
   "primary": "#09136C",
   "accent": "#003EF3",
   "background": "#FFFFFF",
   "textPrimary": "#003EF3",
   "link": "#003EF3"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Inter",
     "heading": "Inter"
   },
   "fontStacks": {
     "heading": [
       "Inter"
     ],
     "body": [
       "Inter"
     ],
     "paragraph": [
       "Inter",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "62px",
     "h2": "44px",
     "body": "18px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "4px"
 },
 "components": {
   "input": {
     "background": "#FFFFFF",
     "textColor": "#3A3E46",
     "borderColor": "#C6C8CF",
     "borderRadius": "8px",
     "borderRadiusCorners": {
       "topLeft": "8px",
       "topRight": "8px",
       "bottomRight": "8px",
       "bottomLeft": "8px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#003EF3",
     "textColor": "#FFFFFF",
     "borderColor": "#003EF3",
     "borderRadius": "240px",
     "borderRadiusCorners": {
       "topLeft": "240px",
       "topRight": "240px",
       "bottomRight": "240px",
       "bottomLeft": "240px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#FFFFFF",
     "textColor": "#003EF3",
     "borderColor": "#003EF3",
     "borderRadius": "240px",
     "borderRadiusCorners": {
       "topLeft": "240px",
       "topRight": "240px",
       "bottomRight": "240px",
       "bottomLeft": "240px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://www.drchrono.com/wp-content/uploads/2025/11/Logo-2.png",
   "favicon": "https://www.drchrono.com/",
   "ogImage": "https://www.drchrono.com/wp-content/uploads/2026/02/DrC_Homepage_Hero.jpg",
   "logoHref": "/",
   "logoAlt": "drchrono home"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "medical professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 }
}