# Drahim 💰 Brand Identity

A complete profile of **Drahim 💰**'s visual system — colors, typography, components, and personality — extracted from https://drahim.sa. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/drahim
- Machine-readable JSON: https://characterquilt.com/branding/drahim.json
- Per-page llms.txt: https://characterquilt.com/branding/drahim/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4857FC |
| Accent | #4857FC |
| Body Font | Montserrat-Arabic SemiBold |
| Heading Font | Montserrat-Arabic Bold |

## Color Palette

- primary: #4857FC
- accent: #4857FC
- background: #F9F9FF
- textPrimary: #8993A4
- link: #8993A4

## Typography

- primary: Montserrat-Arabic SemiBold — https://fonts.google.com/specimen/Montserrat-Arabic+SemiBold
- heading: Montserrat-Arabic Bold — https://fonts.google.com/specimen/Montserrat-Arabic+Bold

## Visual Assets

- Favicon: https://framerusercontent.com/images/4csOHeGyrxOWZqv4pRY8LHKZVs.png
- Social card (og:image): https://framerusercontent.com/images/lTlZlUtfJugO4DrxswSiyj9JA.png

## UI Components

- buttonPrimary: background=#4857FC, textColor=#0000EE, borderRadius=33px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=30px, shadow=rgba(0, 0, 0, 0.5) 0px 0px 1.0228px 0px, rgb(255, 255, 255) 0px 0px 1.0228px 0px inset, rgb(255, 255, 255) 0px 1.0228px 0px 0px inset, rgba(149, 184, 250, 0.1) 0px 10.228px 10.228px 0px, rgba(0, 0, 0, 0.08) 0px 2.0456px 4.09121px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: investors and financial enthusiasts

## Drahim 💰 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **نشرة دراهم البريدية - مدونة دراهم**
  - Image: 
  - Source: https://blog.drahim.sa/tag/drahim-newsletters/
- **مدونة دراهم**
  - Image: 
  - Source: https://blog.drahim.sa/
- **جاهز لعيد الفطر؟🌛**
  - Image: 
  - Source: https://blog.drahim.sa/jhz-laayd-lftr-2/
- **دراهم**
  - Image: 
  - Source: https://drahim.sa/maziah
- **لا تستثمر مع دراهم!🙅🏻‍♂️**
  - Image: 
  - Source: https://blog.drahim.sa/l-tstthmr-maa-drhm-2/
- **عيدك مبارك! 🎈**
  - Image: 
  - Source: https://blog.drahim.sa/aaydk-mbrk/

## Working with these fonts

Not found on Google Fonts? Here’s how to proceed:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat-Arabic SemiBold",
      "role": "body"
    },
    {
      "family": "Montserrat-Arabic Regular",
      "role": "body"
    },
    {
      "family": "Montserrat-Arabic Medium",
      "role": "body"
    },
    {
      "family": "Montserrat-Arabic Bold",
      "role": "heading"
    },
    {
      "family": "Montserrat-Arabic ExtraBold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4857FC",
    "accent": "#4857FC",
    "background": "#F9F9FF",
    "textPrimary": "#8993A4",
    "link": "#8993A4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat-Arabic SemiBold",
      "heading": "Montserrat-Arabic Bold"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat-Arabic SemiBold",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4857FC",
      "textColor": "#0000EE",
      "borderRadius": "33px",
      "borderRadiusCorners": {
        "topLeft": "33px",
        "topRight": "33px",
        "bottomRight": "33px",
        "bottomLeft": "33px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "rgba(0, 0, 0, 0.5) 0px 0px 1.0228px 0px, rgb(255, 255, 255) 0px 0px 1.0228px 0px inset, rgb(255, 255, 255) 0px 1.0228px 0px 0px inset, rgba(149, 184, 250, 0.1) 0px 10.228px 10.228px 0px, rgba(0, 0, 0, 0.08) 0px 2.0456px 4.09121px 0px"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/4csOHeGyrxOWZqv4pRY8LHKZVs.png",
    "ogImage": "https://framerusercontent.com/images/lTlZlUtfJugO4DrxswSiyj9JA.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "ابدأ استثمار شركتك في 3 دقائق",
      "reasoning": "Button #0 has a vibrant blue background (#4857FC) and action-oriented text ('ابدأ استثمار شركتك في 3 دقائق'), making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "حمّل التطبيق",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action ('حمّل التطبيق'), fitting the criteria for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "investors and financial enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```