llms.txt

Draftwise Brand Identity

A complete profile of Draftwise's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #16653A
Accent #FF5524
Body Font Season Sans
Heading Font Season Mix

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and businesses

Draftwise Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Season Sans",
      "role": "body"
    },
    {
      "family": "Season Mix",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#16653A",
    "secondary": "#FF5524",
    "accent": "#FF5524",
    "background": "#FBFCFB",
    "textPrimary": "#112317",
    "link": "#112317"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Season Sans",
      "heading": "Season Mix"
    },
    "fontStacks": {
      "heading": [
        "Season Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Season Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Season Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#E5EAE3",
      "textColor": "#24352A",
      "borderColor": null,
      "borderRadius": "4.8px",
      "borderRadiusCorners": {
        "topLeft": "4.8px",
        "topRight": "4.8px",
        "bottomRight": "4.8px",
        "bottomLeft": "4.8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF5524",
      "textColor": "#112317",
      "borderRadius": "1584px",
      "borderRadiusCorners": {
        "topLeft": "1584px",
        "topRight": "1584px",
        "bottomRight": "1584px",
        "bottomLeft": "1584px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#E5EAE3",
      "borderColor": "#E5EAE3",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6882856daf9021fbbe98f174/6882beae3bbbd115a0c29b3a_dw_logo-nav.svg",
    "favicon": "https://cdn.prod.website-files.com/6882856daf9021fbbe98f174/68968730b17923b41ba738de_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6882856daf9021fbbe98f174/689687b6d94ba5b480407144_open-graph.jpg",
    "logoHref": "/",
    "logoAlt": "Draftwise logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Draftwise'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 uses a vibrant brand color (#FF5524) which is typically used for primary CTAs. The text 'Book a demo' is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 2,
      "text": "Sign up",
      "reasoning": "Button #2 has a transparent background with a border, making it less prominent and suitable as a secondary button. It also has a different color group than the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "legal professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Draftwise'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}