Draftwise Brand Identity

A complete profile of Draftwise's visual system — colors, typography, components, and personality — extracted from https://www.draftwise.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/draftwise
• Machine-readable JSON: https://characterquilt.com/branding/draftwise.json
• Per-page llms.txt: https://characterquilt.com/branding/draftwise/llms.txt

Quick Facts

Color Palette

• primary: #16653A
• secondary: #FF5524
• accent: #FF5524
• background: #FBFCFB
• textPrimary: #112317
• link: #112317

Typography

• primary: Season Sans — https://fonts.google.com/specimen/Season+Sans
• heading: Season Mix — https://fonts.google.com/specimen/Season+Mix

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#E5EAE3, textColor=#24352A, borderColor=null, borderRadius=4.8px, shadow=none
• buttonPrimary: background=#FF5524, textColor=#112317, borderRadius=1584px, shadow=none
• buttonSecondary: background=transparent, textColor=#E5EAE3, borderColor=#E5EAE3, borderRadius=999px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and businesses

Draftwise Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Why Ropes & Gray Chose Draftwise: Turning Precedent Into Advantage | Draftwise | Legal AI Insights
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• The Foundational Value of Connected Data | Draftwise | Legal AI Insights
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  • Source: Link
• Draftwise and GoldMark: Proving Legal AI Works for Firms of Every Size | Draftwise | Legal AI Insights
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  • Source: Link
• Product | Draftwise
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  • Source: Link
• Why AI Redlining Elevates Contract Review | Draftwise | Legal AI Insights
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• Precedent Intelligence for Real Estate Legal | Draftwise
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

• CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.