Draftaid Brand Identity

A complete profile of Draftaid's visual system — colors, typography, components, and personality — extracted from https://draftaid.io/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #D8D85D
• secondary: #070833
• accent: #D85D5D
• background: #FFFFFF
• textPrimary: #3D3D3D
• link: #D85D5D

Typography

• primary: Helvetica — https://fonts.google.com/specimen/Helvetica
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#D85D5D, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px
• buttonSecondary: background=transparent, textColor=#D8D85D, borderColor=#D8D85D, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: professionals in CAD and design automation

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    },
    {
      "family": "Be Vietnam Pro",
      "role": "body"
    },
    {
      "family": "Lato",
      "role": "unknown"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#D8D85D",
    "secondary": "#070833",
    "accent": "#D85D5D",
    "background": "#FFFFFF",
    "textPrimary": "#3D3D3D",
    "link": "#D85D5D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Be Vietnam Pro",
        "Helvetica",
        "serif"
      ],
      "body": [
        "Lato",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Space Grotesk",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D85D5D",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#D8D85D",
      "borderColor": "#D8D85D",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px"
    }
  },
  "images": {
    "logo": "https://unicorn-images.b-cdn.net/4bf0f033-6682-43e4-8ce0-689466a91199?optimizer=gif",
    "favicon": "https://unicorn-images.b-cdn.net/527eb757-379e-43c9-8ac9-ca0e07abff57?optimizer=gif",
    "ogImage": "https://unicorn-images.b-cdn.net/f8766596-8010-4d24-a961-ed0ec15c3433?optimizer=gif",
    "logoHref": "/",
    "logoAlt": "Draftaid logo black"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals in CAD and design automation"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}