# Draftaid Brand Identity

A complete profile of **Draftaid**'s visual system — colors, typography, components, and personality — extracted from https://draftaid.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/draftaid
- Machine-readable JSON: https://characterquilt.com/branding/draftaid.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D8D85D |
| Accent | #D85D5D |
| Body Font | Helvetica |
| Heading Font | Space Grotesk |

## Color Palette

- primary: #D8D85D
- secondary: #070833
- accent: #D85D5D
- background: #FFFFFF
- textPrimary: #3D3D3D
- link: #D85D5D

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

## Visual Assets

- Logo: https://unicorn-images.b-cdn.net/4bf0f033-6682-43e4-8ce0-689466a91199?optimizer=gif
- Favicon: https://unicorn-images.b-cdn.net/527eb757-379e-43c9-8ac9-ca0e07abff57?optimizer=gif
- Social card (og:image): https://unicorn-images.b-cdn.net/f8766596-8010-4d24-a961-ed0ec15c3433?optimizer=gif

## UI Components

- buttonPrimary: background=#D85D5D, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px
- buttonSecondary: background=transparent, textColor=#D8D85D, borderColor=#D8D85D, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals in CAD and design automation

## Draftaid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **DraftAid Blog: Insights on AI, Drafting, and Engineering**
  - Image: https://unicorn-images.b-cdn.net/e89cb20e-d731-4de7-a1b9-25c995967354?optimizer=gif
  - Source: https://draftaid.io/blog/
- **CAD Drawing Automation Software | DraftAId Integrations**
  - Image: https://unicorn-images.b-cdn.net/69eeb233-ade3-4103-bcdb-1a353de72dd5?optimizer=gif
  - Source: https://draftaid.io/integrations/
- **DraftAid Blog: Insights on AI, Drafting, and Engineering**
  - Image: https://unicorn-images.b-cdn.net/1435fc84-8fee-47f4-a7d8-50af70933e33?optimizer=gif
  - Source: https://draftaid.io/blog/
- **CAD Drawing Automation Software | DraftAId Integrations**
  - Image: https://unicorn-images.b-cdn.net/9fe74d67-4844-41ca-8562-067dcafeef15?optimizer=gif
  - Source: https://draftaid.io/integrations/
- **Engineering Drawings - a Complete Guide**
  - Image: https://unicorn-images.b-cdn.net/bb24844f-f77b-45af-a7af-1c41e99784f4?optimizer=gif
  - Source: https://draftaid.io/blog/engineering-drawings/
- **DraftAid Blog: Insights on AI, Drafting, and Engineering**
  - Image: https://unicorn-images.b-cdn.net/4bf0f033-6682-43e4-8ce0-689466a91199?optimizer=gif
  - Source: https://draftaid.io/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.