Draftaid Brand Identity

A complete profile of Draftaid's visual system — colors, typography, components, and personality — extracted from https://draftaid.io/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/draftaid
• Machine-readable JSON: https://characterquilt.com/branding/draftaid.json

Quick Facts

Color Palette

• primary: #D8D85D
• secondary: #070833
• accent: #D85D5D
• background: #FFFFFF
• textPrimary: #3D3D3D
• link: #D85D5D

Typography

• primary: Helvetica — https://fonts.google.com/specimen/Helvetica
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo: https://unicorn-images.b-cdn.net/4bf0f033-6682-43e4-8ce0-689466a91199?optimizer=gif
• Favicon: https://unicorn-images.b-cdn.net/527eb757-379e-43c9-8ac9-ca0e07abff57?optimizer=gif
• Social card (og:image): https://unicorn-images.b-cdn.net/f8766596-8010-4d24-a961-ed0ec15c3433?optimizer=gif

UI Components

• buttonPrimary: background=#D85D5D, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px
• buttonSecondary: background=transparent, textColor=#D8D85D, borderColor=#D8D85D, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: professionals in CAD and design automation

Draftaid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• DraftAid Blog: Insights on AI, Drafting, and Engineering
  • Image: https://unicorn-images.b-cdn.net/e89cb20e-d731-4de7-a1b9-25c995967354?optimizer=gif
  • Source: https://draftaid.io/blog/
• CAD Drawing Automation Software | DraftAId Integrations
  • Image: https://unicorn-images.b-cdn.net/69eeb233-ade3-4103-bcdb-1a353de72dd5?optimizer=gif
  • Source: https://draftaid.io/integrations/
• DraftAid Blog: Insights on AI, Drafting, and Engineering
  • Image: https://unicorn-images.b-cdn.net/1435fc84-8fee-47f4-a7d8-50af70933e33?optimizer=gif
  • Source: https://draftaid.io/blog/
• CAD Drawing Automation Software | DraftAId Integrations
  • Image: https://unicorn-images.b-cdn.net/9fe74d67-4844-41ca-8562-067dcafeef15?optimizer=gif
  • Source: https://draftaid.io/integrations/
• Engineering Drawings - a Complete Guide
  • Image: https://unicorn-images.b-cdn.net/bb24844f-f77b-45af-a7af-1c41e99784f4?optimizer=gif
  • Source: https://draftaid.io/blog/engineering-drawings/
• DraftAid Blog: Insights on AI, Drafting, and Engineering
  • Image: https://unicorn-images.b-cdn.net/4bf0f033-6682-43e4-8ce0-689466a91199?optimizer=gif
  • Source: https://draftaid.io/blog/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.