dr treat.json

Dr. Treat Brand Identity

A complete profile of Dr. Treat's visual system — colors, typography, components, and personality — extracted from https://www.drtreat.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FF1A57
Accent #FF1A57
Body Font Inter
Heading Font Red Hat Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: pet owners in San Francisco

Dr. Treat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Red Hat Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF1A57",
    "secondary": "#4CAF50",
    "accent": "#FF1A57",
    "background": "#1E1E20",
    "textPrimary": "#1E1E20",
    "link": "#FDE3BA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Red Hat Display"
    },
    "fontStacks": {
      "heading": [
        "Red Hat Display",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "18px",
      "body": "14.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF1A57",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgb(255, 26, 87) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1E1E20",
      "borderColor": "#1E1E20",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://www.drtreat.co/_files/images/logo.svg",
    "favicon": "https://www.drtreat.co/_files/images/favicon.png",
    "ogImage": "https://www.drtreat.co/_files/images/homepage.jpg",
    "logoHref": "index",
    "logoAlt": "Dr. Treat Home"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "pet owners in San Francisco"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}