# Downtobid Brand Identity A complete profile of **Downtobid**'s visual system — colors, typography, components, and personality. ## Quick Facts | Field | Value | |---|---| | Primary | #CFD6E1 | | Accent | #000000 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #CFD6E1 - accent: #000000 - background: #FFFFFF - textPrimary: #000000 - link: #CFD6E1 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221.75em%22%20height%3D%221.75em%22%20viewBox%3D%220%200%2027.608%2024%22%3E%3Ctitle%3EDowntobid%3C%2Ftitle%3E%3Cpath%20d%3D%22M27.066%2C18.4A3.688%2C3.688%2C0%2C0%2C1%2C23.912%2C24H3.7A3.688%2C3.688%2C0%2C0%2C1%2C.542%2C18.4L10.65%2C1.773a3.692%2C3.692%2C0%2C0%2C1%2C6.308%2C0ZM7.379%2C13.344A2.459%2C2.459%2C0%2C0%2C1%2C9.486%2C9.616h8.635a2.459%2C2.459%2C0%2C0%2C1%2C2.107%2C3.728L15.911%2C20.5a2.461%2C2.461%2C0%2C0%2C1-4.215%2C0Z%22%20fill%3D%22%23fff%22%20fill-rule%3D%22evenodd%22%2F%3E%3C%2Fsvg%3E - Favicon: https://cdn.prod.website-files.com/68525ab144470c4f77e593ae/685fa750d18b48f366d52464_favicon.png - Social card (og:image): https://cdn.prod.website-files.com/68525ab144470c4f77e593ae/68913c18a0809e1eab9686d1_opengraph.png ## UI Components - buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=4px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: construction industry professionals ## Downtobid Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Construction Cost Estimating Checklist For Easy Budgeting** - Image: https://strapi-cdn.downtobid.com/van_tay_media_TF_Fn3_BY_Lc5s_unsplash_1_889385c894/van_tay_media_TF_Fn3_BY_Lc5s_unsplash_1_889385c894.jpg - Source: https://downtobid.com/blog/construction-estimating-checklist - **BuildingConnected Alternatives: 8 Best for 2026** - Image: https://strapi-cdn.downtobid.com/blog_subs_988496200d/blog_subs_988496200d.png - Source: https://downtobid.com/blog/building-connected-alternatives - **Construction Bidding Requirements: A Guide To The Process** - Image: https://strapi-cdn.downtobid.com/lukas_blazek_mc_S_Dtb_WXUZU_unsplash_1_13ec481b19/lukas_blazek_mc_S_Dtb_WXUZU_unsplash_1_13ec481b19.jpg - Source: https://downtobid.com/blog/construction-bidding-requirements - **ProjectSight vs. Procore vs. Downtobid - 2026 Update** - Image: https://strapi-cdn.downtobid.com/Screenshot_2024_09_16_at_8_45_38_AM_9ca007407e/Screenshot_2024_09_16_at_8_45_38_AM_9ca007407e.png - Source: https://downtobid.com/blog/projectsight-vs-procore-vs-downtobid - **Lump Sum Construction Contracts: Fixed-Price Contracting** - Image: https://strapi-cdn.downtobid.com/gabrielle_henderson_H_Jck_Knw_C_Xx_Q_unsplash_min_fe5cac5b73/gabrielle_henderson_H_Jck_Knw_C_Xx_Q_unsplash_min_fe5cac5b73.jpg - Source: https://downtobid.com/blog/lump-sum-construction - **BidMail Vs Downtobid: A Side-By-Side Comparison** - Image: https://strapi-cdn.downtobid.com/blog_itb_af89be4dd6/blog_itb_af89be4dd6.png - Source: https://downtobid.com/blog/bidmail-vs-downtobid ## Working with these fonts Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font". 3. Hard-reload the page and click around to capture font URLs. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS to copy out the matching @font-face declarations. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. Only do this if you have permission to use the brand assets. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Arial", "role": "unknown" } ], "colors": { "primary": "#CFD6E1", "accent": "#000000", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#CFD6E1" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "Arial", "sans-serif" ], "body": [ "Inter", "Arial", "sans-serif" ], "paragraph": [ "Inter", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "30px", "body": "14px" } }, "spacing": { "baseUnit": 2, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderColor": "#000000", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#000000", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221.75em%22%20height%3D%221.75em%22%20viewBox%3D%220%200%2027.608%2024%22%3E%3Ctitle%3EDowntobid%3C%2Ftitle%3E%3Cpath%20d%3D%22M27.066%2C18.4A3.688%2C3.688%2C0%2C0%2C1%2C23.912%2C24H3.7A3.688%2C3.688%2C0%2C0%2C1%2C.542%2C18.4L10.65%2C1.773a3.692%2C3.692%2C0%2C0%2C1%2C6.308%2C0ZM7.379%2C13.344A2.459%2C2.459%2C0%2C0%2C1%2C9.486%2C9.616h8.635a2.459%2C2.459%2C0%2C0%2C1%2C2.107%2C3.728L15.911%2C20.5a2.461%2C2.461%2C0%2C0%2C1-4.215%2C0Z%22%20fill%3D%22%23fff%22%20fill-rule%3D%22evenodd%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://cdn.prod.website-files.com/68525ab144470c4f77e593ae/685fa750d18b48f366d52464_favicon.png", "ogImage": "https://cdn.prod.website-files.com/68525ab144470c4f77e593ae/68913c18a0809e1eab9686d1_opengraph.png", "logoHref": "/", "logoAlt": "Downtobid" }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "construction industry professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 } } ```