Downlink Brand Identity

A complete profile of Downlink's visual system — colors, typography, components, and personality — extracted from https://downlink.dev/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/downlink
• Machine-readable JSON: https://characterquilt.com/branding/downlink.json
• Per-page llms.txt: https://characterquilt.com/branding/downlink/llms.txt

Quick Facts

Color Palette

• primary: #EB5531
• secondary: #00C3FF
• accent: #FF6B3D
• background: #F6F5F1
• textPrimary: #3F3F3F
• link: #FF6B3D

Typography

• primary: Berkeley Mono — https://fonts.google.com/specimen/Berkeley+Mono
• heading: Berkeley Mono — https://fonts.google.com/specimen/Berkeley+Mono

Visual Assets

• Logo: https://downlink.dev/images/logo.png
• Favicon: https://downlink.dev/favicon/favicon-96x96.png

UI Components

• buttonPrimary: background=#F6F5F1, textColor=#3F3F3F, borderRadius=0px, shadow=none
• buttonSecondary: background=#E9E8E4, textColor=#3F3F3F, borderColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: developers and tech enthusiasts

Downlink Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• downlink. | The turbo button for AI
  • Image:
  • Source: https://downlink.dev/
• Downlink uses real-time satellite imagery to create gorgeous live wallpapers for Mac
  • Image:
  • Source: https://spaceexplored.com/2020/09/03/downlink-uses-real-time-satellite-imagery-to-create-gorgeous-live-wallpapers-for-mac/
• Ad astra downlink – NSS
  • Image:
  • Source: https://nss.org/ad-astra-downlink/
• The Downlink Archives - Defense & Aerospace Report
  • Image:
  • Source: https://defaeroreport.com/category/podcasts/the-downlink/
• Downlink: The Game of Planetary Discovery by Dante Lauretta - Xtronaut Enterprises — Kickstarter
  • Image:
  • Source: https://www.kickstarter.com/projects/xtronaut/downlink-the-game-of-planetary-discovery

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Berkeley Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#EB5531",
    "secondary": "#00C3FF",
    "accent": "#FF6B3D",
    "background": "#F6F5F1",
    "textPrimary": "#3F3F3F",
    "link": "#FF6B3D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Berkeley Mono",
      "heading": "Berkeley Mono"
    },
    "fontStacks": {
      "heading": [
        "Berkeley Mono",
        "monospace"
      ],
      "body": [
        "Berkeley Mono",
        "monospace"
      ],
      "paragraph": [
        "Berkeley Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F6F5F1",
      "textColor": "#3F3F3F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E9E8E4",
      "textColor": "#3F3F3F",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://downlink.dev/images/logo.png",
    "favicon": "https://downlink.dev/favicon/favicon-96x96.png",
    "ogImage": null,
    "logoAlt": "downlink"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  }
}