llms.txt

Dovetail Brand Identity

A complete profile of Dovetail's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#0044FF
Accent	#1E1E1E
Body Font	Roboto
Heading Font	Inter

Color Palette

primary: #0044FF
secondary: #0FCCCE
accent: #1E1E1E
background: #0A0A0A
textPrimary: #0A0A0A
link: #6798FF

Typography

primary: Roboto — https://fonts.google.com/specimen/Roboto
heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

UI Components

buttonPrimary: background=#1E1E1E, textColor=#FFFFFF, borderColor=#454545, borderRadius=8px, shadow=none
buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Dovetail Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Most features don't get used, with Judd Antin, Alastair Simpson, and Claire Drummond
Image:
Source: https://dovetail.com/blog/most-features-dont-get-used-with-judd-antin-alastair-simpson-and-claire/
Blog | Dovetail
Image:
Source: https://dovetail.com/blog/
What should we do about UX bootcamps?
Image:
Source: https://dovetail.com/outlier/ux-bootcamps/
Blog | Dovetail
Image:
Source: https://dovetail.com/blog/
Create a translated copy of your transcript
Image:
Source: https://dovetail.com/changelog/create-a-translated-copy-of-your-transcript/
Blog | Dovetail
Image:
Source: https://dovetail.com/blog/

Working with these fonts

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font".
Hard-reload the page and click around.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0044FF",
  "secondary": "#0FCCCE",
  "accent": "#1E1E1E",
  "background": "#0A0A0A",
  "textPrimary": "#0A0A0A",
  "link": "#6798FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "-apple-system",
    "system-ui",
    "BlinkMacSystemFont",
    "Helvetica",
    "Arial",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "system-ui",
    "BlinkMacSystemFont",
    "Helvetica",
    "Arial",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "system-ui",
    "BlinkMacSystemFont",
    "Helvetica",
    "Arial",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "56px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1E1E1E",
   "textColor": "#FFFFFF",
   "borderColor": "#454545",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0A0A0A",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2218%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2018%2020%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M.377%2012.464a.067.067%200%200%200%200%20.116l4.179%202.413a.13.13%200%200%201%20.066.115v4.825c0%20.052.056.084.1.058l4.179-2.413a.13.13%200%200%200%20.066-.116V12.6a.13.13%200%200%200-.066-.115l-4.279-2.47zM.377%202.43a.067.067%200%200%200%200%20.115l4.179%202.413a.13.13%200%200%201%20.066.116v4.94l4.345-2.51v-4.94a.13.13%200%200%200-.066-.115L4.689.018a.13.13%200%200%200-.133%200zM8.967%207.505l4.279%202.47a.13.13%200%200%201%20.066.116v4.825c0%20.051.056.083.1.058l4.179-2.414a.13.13%200%200%200%20.066-.115V7.582a.13.13%200%200%200-.066-.116l-4.212-2.43a.13.13%200%200%200-.133%200z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
  "favicon": "https://dovetail.com/favicon.ico",
  "ogImage": "/media/Social_Meta1.png",
  "logoHref": "/"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}