dovetail.json

Dovetail Brand Identity

A complete profile of Dovetail's visual system — colors, typography, components, and personality — extracted from https://dovetail.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0044FF
Accent #1E1E1E
Body Font Roboto
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Dovetail Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0044FF",
    "secondary": "#0FCCCE",
    "accent": "#1E1E1E",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#6798FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Helvetica",
        "Arial",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Helvetica",
        "Arial",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Helvetica",
        "Arial",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1E1E1E",
      "textColor": "#FFFFFF",
      "borderColor": "#454545",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2218%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2018%2020%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M.377%2012.464a.067.067%200%200%200%200%20.116l4.179%202.413a.13.13%200%200%201%20.066.115v4.825c0%20.052.056.084.1.058l4.179-2.413a.13.13%200%200%200%20.066-.116V12.6a.13.13%200%200%200-.066-.115l-4.279-2.47zM.377%202.43a.067.067%200%200%200%200%20.115l4.179%202.413a.13.13%200%200%201%20.066.116v4.94l4.345-2.51v-4.94a.13.13%200%200%200-.066-.115L4.689.018a.13.13%200%200%200-.133%200zM8.967%207.505l4.279%202.47a.13.13%200%200%201%20.066.116v4.825c0%20.051.056.083.1.058l4.179-2.414a.13.13%200%200%200%20.066-.115V7.582a.13.13%200%200%200-.066-.116l-4.212-2.43a.13.13%200%200%200-.133%200z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://dovetail.com/favicon.ico",
    "ogImage": "/media/Social_Meta1.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Dovetail'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Dovetail free",
      "reasoning": "Button #2 'Try Dovetail free' is the primary CTA due to its action-oriented text and prominent dark background, making it stand out as a key action for users."
    },
    "secondary": {
      "index": 2,
      "text": "Contact sales",
      "reasoning": "Button #8 'Contact sales' is selected as secondary because it has a different background color (#FFFFFF) and serves a supportive role to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Dovetail'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}