Dover Brand Identity

A complete profile of Dover's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #2C2B49
• accent: #3BA384
• background: #FFFFFF
• textPrimary: #3BA384
• link: #3BA384

Typography

• primary: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk
• heading: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#3BA384, textColor=#0000EE, borderRadius=100px, shadow=rgba(0, 0, 0, 0.18) 0px 0.241451px 0.820932px -2px, rgba(0, 0, 0, 0.05) 0px 2px 6.8px -4px
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 0, 0, 0.08) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: startups and recruiters

Dover Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Need recruiting help? How to tell what type of recruiter is best | Dover

  Source: https://www.dover.com/blog/what-type-of-recruiter-is-best

• Recruiting Coordinator vs Recruiter (February 2026) | Dover | Dover

  Source: https://www.dover.com/blog/recruiting-coordinator-vs-recruiter-differences

• Applications Software Engineer at The Tech Buzz

  Source: https://app.dover.com/apply/the-tech-buzz/96e5ae86-1de9-4da9-ba3c-1ed122b4100a

• Fractional Recruiter vs. Full-Time Recruiter: How Early-Stage Startups Should Hire | Dover

  Source: https://www.dover.com/blog/fractional-recruiter-vs-full-time-recruiter-which-is-right-for-your-startup

• Dover vs Greenhouse: Which is Better? (Dec 2025) | Dover

  Source: https://www.dover.com/blog/dover-vs-greenhouse

• Best Startup Recruiters NYC March 2026 | Dover | Dover

  Source: https://www.dover.com/blog/best-startup-recruiters-in-new-york-city-nyc

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and capture each font URL.
4. Download the files locally.
5. Copy the matching @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Host Grotesk",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#2C2B49",
 "accent": "#3BA384",
 "background": "#FFFFFF",
 "textPrimary": "#3BA384",
 "link": "#3BA384"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Host Grotesk",
 "heading": "Host Grotesk"
 },
 "fontStacks": {
 "heading": [
 "Host Grotesk",
 "sans-serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "Host Grotesk",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "50px",
 "h2": "20px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#3BA384",
 "textColor": "#0000EE",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "rgba(0, 0, 0, 0.18) 0px 0.241451px 0.820932px -2px, rgba(0, 0, 0, 0.05) 0px 2px 6.8px -4px"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#0000EE",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(0, 0, 0, 0.08) 0px 1px 2px 0px"
 }
 },
 "images": {
 "favicon": "https://framerusercontent.com/images/oUsC4asLLrXU3ejQEbVQII4o17s.png",
 "ogImage": "https://framerusercontent.com/assets/8RqcXvmyiXy8XItfvKzERStYks.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "startups and recruiters"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}