Dover Brand Identity

A complete profile of Dover's visual system — colors, typography, components, and personality — extracted from https://dover.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/dover
• Machine-readable JSON: https://characterquilt.com/branding/dover.json
• Per-page llms.txt: https://characterquilt.com/branding/dover/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #2C2B49
• accent: #3BA384
• background: #FFFFFF
• textPrimary: #3BA384
• link: #3BA384

Typography

• primary: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk
• heading: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk

Visual Assets

• Favicon: https://framerusercontent.com/images/oUsC4asLLrXU3ejQEbVQII4o17s.png
• Social card (og:image): https://framerusercontent.com/assets/8RqcXvmyiXy8XItfvKzERStYks.png

UI Components

• buttonPrimary: background=#3BA384, textColor=#0000EE, borderRadius=100px, shadow=rgba(0, 0, 0, 0.18) 0px 0.241451px 0.820932px -2px, rgba(0, 0, 0, 0.05) 0px 2px 6.8px -4px
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 0, 0, 0.08) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: startups and recruiters

Dover Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Need recruiting help? How to tell what type of recruiter is best | Dover\
  • Image: \
  • Source: Link\
• Recruiting Coordinator vs Recruiter (February 2026) | Dover | Dover\
  • Image: \
  • Source: Link\
• Applications Software Engineer at The Tech Buzz\
  • Image: \
  • Source: Link\
• Fractional Recruiter vs. Full-Time Recruiter: How Early-Stage Startups Should Hire | Dover\
  • Image: \
  • Source: Link\
• Dover vs Greenhouse: Which is Better? (Dec 2025) | Dover\
  • Image: \
  • Source: Link\
• Best Startup Recruiters NYC March 2026 | Dover | Dover\
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  • Source: Link\

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Host Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#2C2B49",
    "accent": "#3BA384",
    "background": "#FFFFFF",
    "textPrimary": "#3BA384",
    "link": "#3BA384"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Host Grotesk",
      "heading": "Host Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Host Grotesk",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Host Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3BA384",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(0, 0, 0, 0.18) 0px 0.241451px 0.820932px -2px, rgba(0, 0, 0, 0.05) 0px 2px 6.8px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.08) 0px 1px 2px 0px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/oUsC4asLLrXU3ejQEbVQII4o17s.png",
    "ogImage": "https://framerusercontent.com/assets/8RqcXvmyiXy8XItfvKzERStYks.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "startups and recruiters"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}