Double Brand Identity

A complete profile of Double's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1A1A2E
• secondary: #6D4AFF
• accent: #574FEB
• background: #FFFFFF
• textPrimary: #574FEB
• link: #574FEB

Typography

• primary: AzeretMono — https://fonts.google.com/specimen/AzeretMono
• heading: PolymathDisp — https://fonts.google.com/specimen/PolymathDisp

Visual Assets

• Logo: https://doublehq.com/wp-content/uploads/2026/01/double-logo-new.png
• Favicon: https://doublehq.com/wp-content/uploads/2025/10/android-chrome-512x512-1-150x150.png
• Social card (og:image): https://doublehq.com/wp-content/uploads/2025/12/Double-Website-Preview-e1765463018713.png

UI Components

• buttonPrimary: background=#574FEB, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#574FEB, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

Double Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Will AI Replace Bookkeepers and Accountants in 2026? | Double
  • Image: https://doublehq.com/wp-content/uploads/2025/03/headshot-2025-1-scaled.jpg
  • Source: https://doublehq.com/blog/will-ai-replace-bookkeepers-and-accountants/
• Blog - Double
  • Image: https://doublehq.com/wp-content/uploads/2025/12/128-service-blog-post-e1765288256134.png
  • Source: https://doublehq.com/blog/
• How to Squash Capacity Constraints - Double
  • Image: https://doublehq.com/wp-content/uploads/2025/04/iStock-1435861306-scaled.jpg
  • Source: https://doublehq.com/blog/how-to-squash-capacity-constraints/
• Blog - Double
  • Image: https://doublehq.com/wp-content/uploads/2026/04/Custom-Reports-From-QuickBooks-Without-Google-Sheets-A-Complete-Guide-April.png
  • Source: https://doublehq.com/blog/
• Blog - Double
  • Image: https://doublehq.com/wp-content/uploads/2025/01/bookkeeping-leads-scaled.jpg
  • Source: https://doublehq.com/blog/
• Blog - Double
  • Image: https://doublehq.com/wp-content/uploads/2025/10/Keeper-is-now-Double.png
  • Source: https://doublehq.com/blog/

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts, follow the suggestions provided for downloading and using brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "AzeretMono",
   "role": "monospace"
  },
  {
   "family": "PolymathDisp",
   "role": "display"
  }
 ],
 "colors": {
  "primary": "#1A1A2E",
  "secondary": "#6D4AFF",
  "accent": "#574FEB",
  "background": "#FFFFFF",
  "textPrimary": "#574FEB",
  "link": "#574FEB"
 },
 "typography": {
  "fontFamilies": {
   "primary": "AzeretMono",
   "heading": "PolymathDisp"
  },
  "fontStacks": {
   "heading": [
    "PolymathDisp"
   ],
   "body": [
    "AzeretMono"
   ],
   "paragraph": [
    "AzeretMono"
   ]
  },
  "fontSizes": {
   "h1": "70px",
   "h2": "40px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#574FEB",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#574FEB",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://doublehq.com/wp-content/uploads/2026/01/double-logo-new.png",
  "favicon": "https://doublehq.com/wp-content/uploads/2025/10/android-chrome-512x512-1-150x150.png",
  "ogImage": "https://doublehq.com/wp-content/uploads/2025/12/Double-Website-Preview-e1765463018713.png",
  "logoHref": "/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "financial professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}