Dots 💸 Brand Identity

A complete profile of Dots 💸's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F5F543
• secondary: #111827
• accent: #3E0D1A
• background: #F6F6F6
• textPrimary: #212121
• link: #3E0D1A

Typography

• primary: AktivGrotesk — https://fonts.google.com/specimen/AktivGrotesk
• heading: PT Serif — https://fonts.google.com/specimen/PT+Serif

Visual Assets

• Logo: https://usedots.com/_astro/Dots_Logo_Black.C6DrmwsS_lVPRz.svg
• Favicon: https://usedots.com/favicon.png

UI Components

• buttonPrimary: background=#212121, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#4A4A4A, textColor=#FFFFFF, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses seeking automated payout solutions

Dots 💸 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Guide to U.S. Tax Withholding for Foreign Contractors | Dots
  • Image:
  • Source: https://usedots.com/blog/guide-to-us-tax-withholding-for-foreign-contractors/
• Blog - Dots
  • Image:
  • Source: https://usedots.com/blog/
• Blog - Dots
  • Image:
  • Source: https://usedots.com/blog/
• Blog - Dots
  • Image:
  • Source: https://usedots.com/blog/
• How Cross Border Payments Work | Dots
  • Image:
  • Source: https://usedots.com/blog/how-cross-border-payments-work-2/
• Real-Time Fraud Protection for Global Payouts | Dots
  • Image:
  • Source: https://usedots.com/blog/how-real-time-validation-and-anomaly-detection-secure-your-global-payouts/

Working with these fonts

Not found on Google Fonts? Here’s an outline of steps to potentially use the fonts, assuming you have permission to do so:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers).
4. Download any font files found in the captured URLs.
5. View the page's CSS (DevTools → Sources) to extract the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "AktivGrotesk",
 "role": "body"
 },
 {
 "family": "PT Serif",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#F5F543",
 "secondary": "#111827",
 "accent": "#3E0D1A",
 "background": "#F6F6F6",
 "textPrimary": "#212121",
 "link": "#3E0D1A"
 },
 "typography": {
 "fontFamilies": {
 "primary": "AktivGrotesk",
 "heading": "PT Serif"
 },
 "fontStacks": {
 "heading": [
 "PT Serif",
 "serif"
 ],
 "body": [
 "AktivGrotesk",
 "system-ui",
 "sans-serif"
 ],
 "paragraph": [
 "AktivGrotesk",
 "system-ui",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "36px",
 "body": "16.8px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#212121",
 "textColor": "#FFFFFF",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#4A4A4A",
 "textColor": "#FFFFFF",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://usedots.com/_astro/Dots_Logo_Black.C6DrmwsS_lVPRz.svg",
 "favicon": "https://usedots.com/favicon.png",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Dots Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Dots Logo' matches the brand inferred from the URL and page title.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 3,
 "text": "@keyframes button-move-woc4orknj {\n 0% {\n background-position: 0px 0px;\n }\n ",
 "reasoning": "Button #1 has a dark background (#212121) with white text, making it stand out as a primary CTA. It uses the class 'button-primary', indicating its primary role."
 },
 "secondary": {
 "index": 4,
 "text": "@keyframes button-move-woc4orknj {\n 0% {\n background-position: 0px 0px;\n }\n ",
 "reasoning": "Button #2 has a neutral background (#4A4A4A) and shares the 'button-animated-bg' class, making it suitable as a secondary CTA."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "businesses seeking automated payout solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Dots Logo' matches the brand inferred from the URL and page title.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}