# Dot Brand Identity

A complete profile of **Dot**'s visual system — colors, typography, components, and personality — extracted from https://getdot.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dot
- Machine-readable JSON: https://characterquilt.com/branding/dot.json
- Per-page llms.txt: https://characterquilt.com/branding/dot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #8A7D70 |
| Accent | #3A1900 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #8A7D70
- secondary: #6B5340
- accent: #3A1900
- background: #FFFFFF
- textPrimary: #3A1900
- link: #3A1900

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#3A1900, borderColor=#3A1900, borderRadius=33554400px, shadow=none
- buttonSecondary: background=transparent, textColor=#3A1900, borderColor=#D8D1CC, borderRadius=30px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and data teams

## Dot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Ultimate Practical Guide to Building a Data Driven Business in 2024. From Data Foundations to AI assistant. The case in E-commerce. (Part 0). by Theo Tortorici | Dot, the data bot**  
  - Image:   
  - Source: [link](https://blog.getdot.ai/ultimate-practical-guide-how-to-build-a-data-driven-e-commerce-from-data-foundations-to-ai-gpt-94949835e049)  
- **10 Best Microsoft Power BI Alternatives & Competitors In 2026 · Dot**  
  - Image:   
  - Source: [link](https://www.getdot.ai/blog/microsoft-power-bi-alternatives)  
- **Introducing Deep Analysis: The Next Generation of AI-Powered Analytics Agents by Theo Tortorici | Dot, the data bot**  
  - Image:   
  - Source: [link](https://blog.getdot.ai/introducing-deep-analysis-the-next-generation-of-ai-powered-analytics-agents-476d6ca03e86)  
- **10 Best Domo AI Alternatives & Competitors In 2026 · Dot**  
  - Image:   
  - Source: [link](https://www.getdot.ai/blog/domo-ai-alternatives)  
- **How to model VAT Costs to the level of Order for profitability calculation in E-Commerce by Theo Tortorici | Dot, the data bot**  
  - Image:   
  - Source: [link](https://blog.getdot.ai/how-to-model-vat-costs-to-the-level-of-order-for-profitability-calculation-in-e-commerce-e315c1d47f95)  
- **10 Best Looker Alternatives & Competitors In 2026 · Dot**  
  - Image:   
  - Source: [link](https://www.getdot.ai/blog/looker-alternatives)

## Working with these fonts

Not found on Google Fonts? Suggestions:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#8A7D70",
    "secondary": "#6B5340",
    "accent": "#3A1900",
    "background": "#FFFFFF",
    "textPrimary": "#3A1900",
    "link": "#3A1900"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "75px",
      "h2": "30px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#3A1900",
      "borderColor": "#3A1900",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#3A1900",
      "borderColor": "#D8D1CC",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getdot.ai/logos/getdot.webp",
    "favicon": "https://getdot.ai/favicon.ico?favicon.1cc1b7ef.ico",
    "ogImage": "https://www.getdot.ai/opengraph-image?8131e3bd06dbb154",
    "logoHref": "/",
    "logoAlt": "Dot"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dot'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for Free",
      "reasoning": "Button #0 'Start for Free' is the primary CTA due to its action-oriented text and prominent placement. It is designed to attract users to start using the service immediately, which aligns with typical primary CTA goals."
    },
    "secondary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 'Book a Demo' serves as a secondary action with a transparent background, offering a less immediate but still important action for users interested in learning more."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals and data teams"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dot'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```