Doss Brand Identity

A complete profile of Doss's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• accent: #0D3CFC
• background: #161616
• textPrimary: #161616
• link: #0D3CFC

Typography

• primary: PPNeueMontreal — https://fonts.google.com/specimen/PPNeueMontreal
• heading: PPNeueMontreal — https://fonts.google.com/specimen/PPNeueMontreal

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2292%22%20height%3D%2228%22%20viewBox%3D%220%200%2092%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20id%3D%22SVG%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20id%3D%22Vector%22%20d%3D%22M40.6834%2021.7946H31.0183C30.9961%2021.7946%2030.9961%2021.7946%2030.9961%2021.7721V6.08401C30.9961%206.06152%2030.9961%206.06152%2031.0183%206.06152H40.6834C44.3358%206.06152%2045.6944%207.99445%2045.6944%2011.3883V16.3555C45.6944%2019.7718%2044.3358%2021.7946%2040.6834%2021.7946ZM35.0047%209.77005V18.0861H41.6413C41.6635%2018.0861%2041.6635%2018.0861%2041.6635%2018.0636V9.79252C41.6635%209.77005%2041.6635%209.77005%2041.6413%209.77005H35.0047Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_2%22%20d%3D%22M58.6205%2021.7946H50.0911C47.6416%2021.7946%2046.7285%2020.7158%2046.7285%2018.3558V9.50035C46.7285%207.14036%2047.6416%206.06152%2050.0911%206.06152H58.643C61.0925%206.06152%2061.9834%207.14036%2061.9834%209.50035V18.3558C61.9834%2020.7158%2061.0703%2021.7946%2058.6205%2021.7946ZM50.7816%2018.0861H57.9525C57.9747%2018.0861%2057.9748%2018.0861%2057.9748%2018.0636V9.79252C57.9748%209.77005%2057.9747%209.77005%2057.9525%209.77005H50.7816C50.7594%209.77005%2050.7594%209.77005%2050.7594%209.79252V18.0636C50.7594%2018.0861%2050.7594%2018.0861%2050.7816%2018.0861Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_3%22%20d%3D%22M73.7308%2021.7946H62.9075C62.8853%2021.7946%2062.8853%2021.7946%2062.8853%2021.7721V18.1086C62.8853%2018.0861%2062.8853%2018.0861%2062.9075%2018.0861H73.0181C73.0403%2018.0861%2073.0403%2018.0861%2073.0403%2018.0636V15.7711C73.0403%2015.7486%2073.0403%2015.7486%2073.0181%2015.7486H66.1812C63.7315%2015.7486%2062.8184%2014.6698%2062.8184%2012.3098V9.54528C62.8184%207.18532%2063.7759%206.06152%2066.2704%206.06152H76.9375C76.96%206.06152%2076.96%206.06152%2076.96%206.08401V9.74756C76.96%209.77005%2076.96%209.77005%2076.9375%209.77005H66.8715C66.8492%209.77005%2066.8492%209.77005%2066.8492%209.79252V12.0176C66.8492%2012.0401%2066.8492%2012.0401%2066.8715%2012.0401H73.7308C76.1581%2012.0401%2077.0712%2013.0965%2077.0712%2015.4789V18.3558C77.0712%2020.7158%2076.1581%2021.7946%2073.7308%2021.7946Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_4%22%20d%3D%22M88.6622%2021.7946H77.8389C77.8167%2021.7946%2077.8167%2021.7946%2077.8167%2021.7721V18.1086C77.8167%2018.0861%2077.8167%2018.0861%2077.8389%2018.0861H87.9497C87.972%2018.0861%2087.972%2018.0861%2087.972%2018.0636V15.7711C87.972%2015.7486%2087.972%2015.7486%2087.9497%2015.7486H81.1126C78.6631%2015.7486%2077.75%2014.6698%2077.75%2012.3098V9.54528C77.75%207.18532%2078.7076%206.06152%2081.2018%206.06152H91.8692C91.8914%206.06152%2091.8914%206.06152%2091.8914%206.08401V9.74756C91.8914%209.77005%2091.8914%209.77005%2091.8692%209.77005H81.8031C81.7809%209.77005%2081.7809%209.77005%2081.7809%209.79252V12.0176C81.7809%2012.0401%2081.7809%2012.0401%2081.8031%2012.0401H88.6622C91.0897%2012.0401%2092.0028%2013.0965%2092.0028%2015.4789V18.3558C92.0028%2020.7158%2091.0897%2021.7946%2088.6622%2021.7946Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_5%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%202.95682C0%202.85932%200.0783196%202.78027%200.174931%202.78027H15.6056C15.7022%202.78027%2015.7805%202.85932%2015.7805%202.95682V9.15081H6.31222V18.7066H0.174931C0.0783196%2018.7066%200%2018.6276%200%2018.53V2.95682Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_6%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M22.0872%2024.9011C22.0872%2024.9986%2022.0089%2025.0777%2021.9123%2025.0777H6.48157C6.38497%2025.0777%206.30664%2024.9986%206.30664%2024.9011V18.7071H15.775V9.15137H21.9123C22.0089%209.15137%2022.0872%209.23039%2022.0872%209.32791V24.9011Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3C%2Fsvg%3E
• Favicon: https://www.doss.com/assets/img/favicon-96x96-KjyAR8AR.png
• Social card (og:image): https://www.doss.com/assets/img/og-image-DgTw3QV_.png

UI Components

• input: background=transparent, textColor=#1E1E1E, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#0D3CFC, textColor=#0000EE, borderRadius=4px, shadow=none
• buttonSecondary: background=#E6E3E0, textColor=#000000, borderRadius=9999px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Doss Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Dynamics GP Sunset: Migrate to Adaptive ERP
  • Image: https://www.doss.com/images/68e19aa6f0a54e3e2e432b40_Workspace_full_(2)_1_imaged67.png
  • Source: https://www.doss.com/blog/dynamics-gp-sunset-erp-migration
• Doss | Blog
  • Image: https://www.doss.com/images/dead-stock-blog_image9b3.png
  • Source: https://www.doss.com/blog
• In Pursuit of Hard Problems | DOSS Engineering
  • Image: https://www.doss.com/images/Eng_blog_post_-_FE_27_image90d.png
  • Source: https://www.doss.com/eng-blog/hard-problems
• Doss | Engineering Blog
  • Image: https://www.doss.com/images/Eng_blog_post_-_FE_15_imagec78.png
  • Source: https://www.doss.com/eng-blog
• DOSS | Construction
  • Image: https://www.doss.com/assets/img/construction-hero-BAZJh2hm.jpg
  • Source: https://www.doss.com/industry/construction
• Doss | Engineering Blog
  • Image: https://www.doss.com/images/Eng_blog_post_-_FE_23_image3e8.png
  • Source: https://www.doss.com/eng-blog

Working with these fonts

Programmatically load the fonts with proper permission to use the brand assets.