# Doppler Brand Identity

A complete profile of **Doppler**'s visual system — colors, typography, components, and personality — extracted from [https://doppler.com](https://doppler.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://doppler.com.

- **Primary:** #00F575
  - rgb(0, 245, 117)
- **Secondary:** #F55C15
  - rgb(245, 92, 21)
- **Accent:** #00F575
  - rgb(0, 245, 117)
- **Background:** #1C1624
  - rgb(28, 22, 36)
- **Text Primary:** #1C1624
  - rgb(28, 22, 36)
- **Link:** #B997FF
  - rgb(185, 151, 255)

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** DopplerRepro  
  [Google Fonts →](https://fonts.google.com/specimen/DopplerRepro)
- **Heading:** DopplerRepro  
  DopplerRepro [Google Fonts →](https://fonts.google.com/specimen/DopplerRepro)

## Visual Assets

## UI Components

### Button Primary

**Style:**
- Background: #00F575
- Text Color: #1C1624
- Border Radius: 12px
- Shadow: none

### Button Secondary

**Style:**
- Background: #1C1624
- Text Color: #F1F0EC
- Border Color: #F1F0EC
- Border Radius: 12px
- Shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** high
- **Audience:** developers and IT professionals

## Doppler Brand in the Wild

Image: [files.readme.io](https://files.readme.io/72d153c-Doppler_Data_Flow_Diagram_-_v2.png)  
Source: [docs.doppler.com](https://docs.doppler.com/docs/security-fact-sheet)

Image: [doppler.com](https://www.doppler.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fq3zajrd2%2Fproduction%2Fb932382d6473ea4b5000590e8c1ca4126c57d091-2400x1260.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)  
Source: [doppler.com](https://www.doppler.com/blog/writing-better-blog-content-for-software-engineers)

## Frequently Asked Questions

- **What is Doppler's primary brand color?**  
  Doppler's primary brand color is #00F575. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Doppler use?**  
  Doppler uses DopplerRepro as the primary typeface across body and headings.

- **Does Doppler use a light or dark theme?**  
  Doppler's primary site uses a dark color scheme, with a background of #1C1624.

- **Where can I find Doppler's logo?**  
  Doppler's logo is available directly on their site (https://doppler.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://doppler.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.