# Doorstep Brand Identity

A complete profile of **Doorstep**'s visual system — colors, typography, components, and personality — extracted from [https://www.doorstep.ai/](https://www.doorstep.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.doorstep.ai/.  
 **primary**  
 `#155DFC`  
 **rgb(21, 93, 252)**  
 **accent**  
 `#155DFC`  
 **rgb(21, 93, 252)**  
 **background**  
 `#FAFAFA`  
 **rgb(250, 250, 250)**  
 **textPrimary**  
 `#939290`  
 **rgb(147, 146, 144)**  
 **link**  
 `#1560FF`  
 **rgb(21, 96, 255)**

## Typography

Each font links to its Google Fonts page where available.

**primary**  
 **Inter**  
 [Inter](https://fonts.google.com/specimen/Inter)  
 **heading**  
 **SF Pro Display**  
 [SF Pro Display](https://fonts.google.com/specimen/SF+Pro+Display)

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Doorstep's actual button styles.

**Button Primary**  
 **background** `#155DFC`  
 **textColor** `#FFFFFF`  
 **borderColor** `#155DFC`  
 **borderRadius** `33554400px`  
 **shadow** `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px`

**Button Secondary**  
 **background** `#FFFFFF`  
 **textColor** `#212529`  
 **borderColor** `#EAEBEB`  
 **borderRadius** `33554400px`  
 **shadow** `none`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy businesses

## Doorstep Brand in the Wild

Image: [doorstep.ai](https://doorstep.ai/hero.webp)

Source: [doorstep.ai](https://doorstep.ai/)

Image: [docs.doorstep.ai](https://docs.doorstep.ai/img/doorsteplogo.png)

Source: [docs.doorstep.ai](https://docs.doorstep.ai/)

Image: [doorstepdetails.com](https://www.doorstepdetails.com/wp-content/uploads/2020/10/Doorstep-Details-Reporting-Recycling-App.png)

Source: [doorstepdetails.com](https://www.doorstepdetails.com/)

Image: [cdn.dribbble.com](https://cdn.dribbble.com/userupload/44951795/file/472f7b1aa37b0e89230e380fc1d26840.jpg?resize=752x&vertical=center)

Source: [dribbble.com](https://dribbble.com/shots/26538721-DoorStep-Delivery-Logistic-Service-Landing-Page-Uthao-UI-UX)

Image: [bxtimes.com](https://www.bxtimes.com/wp-content/uploads/2008/08/doc489b5d0882a5a939597285_z.jpg?quality=51)

Source: [bxtimes.com](https://www.bxtimes.com/homeowners-can-now-stop-unwanted-doorstep-advertising/)

## Frequently Asked Questions

**What is Doorstep's primary brand color?**

Doorstep's primary brand color is #155DFC. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Doorstep use?**

Doorstep uses Inter for body text and SF Pro Display for headings. Fonts were detected on https://www.doorstep.ai/ as part of their live design system.

**Does Doorstep use a light or dark theme?**

Doorstep's primary site uses a light color scheme, with a background of #FAFAFA.

**Where can I find Doorstep's logo?**

Doorstep's logo is available directly on their site (https://www.doorstep.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**

This profile was extracted from https://www.doorstep.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Doorstep.