DoorDash Brand Identity

A complete profile of DoorDash's visual system — colors, typography, components, and personality — extracted from http://doordash.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://doordash.com.

• primary: #EB1700
  rgb(235, 23, 0)
• accent: #EB1700
  rgb(235, 23, 0)
• background: #FEF1EE
  rgb(254, 241, 238)
• textPrimary: #EB1700
  rgb(235, 23, 0)
• link: #EB1700
  rgb(235, 23, 0)

Typography

Each font links to its Google Fonts page where available.

• primary: Times New Roman
• heading: Times New Roman

Visual Assets

%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M8.62%2C8.66V33.38h6.32A12.21%2C12.21%2C0%2C0%2C0%2C27%2C21%2C12%2C12%2C0%2C0%2C0%2C14.94%2C8.66ZM14.94.91C26.72.91%2C35.63%2C9.81%2C35.63%2C21S26.72%2C41.14%2C14.94%2C41.14H1a1%2C1%2C0%2C0%2C1-1-1V1.95a1%2C1%2C0%2C0%2C1%2C1-1Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M66%2C34.24A13.22%2C13.22%2C0%2C1%2C0%2C52.82%2C21%2C13.24%2C13.24%2C0%2C0%2C0%2C66%2C34.24M66%2C0C78.4%2C0%2C87.88%2C9.53%2C87.88%2C21S78.4%2C42%2C66%2C42%2C44.2%2C32.52%2C44.2%2C21%2C53.68%2C0%2C66%2C0%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M118%2C34.24A13.22%2C13.22%2C0%2C1%2C0%2C104.75%2C21%2C13.24%2C13.24%2C0%2C0%2C0%2C118%2C34.24M118%2C0c12.36%2C0%2C21.84%2C9.48%2C21.84%2C21S130.32%2C42%2C118%2C42%2C96.12%2C32.52%2C96.12%2C21%2C105.6%2C0%2C118%2C0%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M168.75%2C8.66h-8.91V19.3h8.91a5.22%2C5.22%2C0%2C0%2C0%2C5.46-5.17%2C5.28%2C5.28%2C0%2C0%2C0-5.46-5.46M151.22%2C1.95a1%2C1%2C0%2C0%2C1%2C1-1H169c8%2C0%2C13.79%2C5.86%2C13.79%2C13.22a13%2C13%2C0%2C0%2C1-7.18%2C11.78l7.74%2C13.68a1%2C1%2C0%2C0%2C1-.91%2C1.56h-6.79a1%2C1%2C0%2C0%2C1-.91-.54l-7.46-13.54h-7.47v13a1%2C1%2C0%2C0%2C1-1%2C1h-6.54a1%2C1%2C0%2C0%2C1-1-1Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M205.26%2C8.85V33.57h6.32a12.21%2C12.21%2C0%2C0%2C0%2C12.07-12.36A12%2C12%2C0%2C0%2C0%2C211.58%2C8.85Zm6.32-7.76c11.78%2C0%2C20.69%2C8.91%2C20.69%2C20.12s-8.91%2C20.12-20.69%2C20.12h-13.9a1%2C1%2C0%2C0%2C1-1-1V2.14a1%2C1%2C0%2C0%2C1%2C1-1Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M258.56%2C10.92l-4.89%2C13.22h9.77Zm-7.76%2C20.69-3.2%2C8.8a1%2C1%2C0%2C0%2C1-1%2C.69h-6.94a1%2C1%2C0%2C0%2C1-1-1.42l15-38.15a1%2C1%2C0%2C0%2C1%2C1-.66h7.77a1%2C1%2C0%2C0%2C1%2C1%2C.66l15%2C38.15a1%2C1%2C0%2C0%2C1-1%2C1.42h-6.94a1%2C1%2C0%2C0%2C1-1-.69l-3.2-8.8Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M286.48%2C11.78C286.48%2C5.46%2C291.94%2C0%2C300.56%2C0a17.84%2C17.84%2C0%2C0%2C1%2C12.51%2C4.71%2C1%2C1%2C0%2C0%2C1%2C0%2C1.47L309.22%2C10a1%2C1%2C0%2C0%2C1-1.42%2C0%2C10.12%2C10.12%2C0%2C0%2C0-6.67-2.63c-3.45%2C0-6%2C2-6%2C4.31%2C0%2C7.47%2C20.38%2C3.16%2C20.38%2C17.53C315.5%2C36.49%2C310%2C42%2C300.27%2C42a20.41%2C20.41%2C0%2C0%2C1-14.54-5.84%2C1%2C1%2C0%2C0%2C1%2C0-1.47l3.72-3.72a1%2C1%2C0%2C0%2C1%2C1.45%2C0%2C12.85%2C12.85%2C0%2C0%2C0%2C8.79%2C3.58c4.31%2C0%2C7.15-2.3%2C7.15-5.18%2C0-7.47-20.37-3.16-20.37-17.53%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M352.47%2C1.9V17H335.22V1.9a1%2C1%2C0%2C0%2C0-1-1h-6.54a1%2C1%2C0%2C0%2C0-1%2C1V40.05a1%2C1%2C0%2C0%2C0%2C1%2C1h6.54a1%2C1%2C0%2C0%2C0%2C1-1V24.71h17.24V40.05a1%2C1%2C0%2C0%2C0%2C1%2C1H360a1%2C1%2C0%2C0%2C0%2C1-1V1.9a1%2C1%2C0%2C0%2C0-1-1h-6.54A1%2C1%2C0%2C0%2C0%2C352.47%2C1.9Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

UI Components

Live previews rendered using DoorDash's actual button styles.

Input

• background: #FFFFFF
• textColor: #191919
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

• background: #FFFFFF
• textColor: #191919
• borderRadius: 9999px
• shadow: rgba(25, 25, 25, 0) 0px 0px 0px 1px inset, rgba(25, 25, 25, 0.2) 0px 2px 8px 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: general consumers looking for food and grocery delivery

DoorDash Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: images.ctfassets.net
Source: about.doordash.com

Image: images.ctfassets.net
Source: merchants.doordash.com

Image: images.ctfassets.net
Source: advertising.doordash.com

Image: images.ctfassets.net
Source: merchants.doordash.com

Image: images.ctfassets.net
Source: merchants.doordash.com

Image: images.ctfassets.net
Source: blog.doordash.com

Frequently Asked Questions

• What is DoorDash's primary brand color?
  DoorDash's primary brand color is #EB1700. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does DoorDash use?
  DoorDash uses Times New Roman as the primary typeface across body and headings.

• Does DoorDash use a light or dark theme?
  DoorDash's primary site uses a light color scheme, with a background of #FEF1EE.

• Where can I find DoorDash's logo?
  DoorDash's logo is available directly on their site (http://doordash.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from http://doordash.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by DoorDash.