# doola Brand Identity

A complete profile of **doola**'s visual system — colors, typography, components, and personality — extracted from https://www.doola.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field     | Value      |
|-----------|------------|
| Primary   | #276EF1    |
| Accent    | #FDE999    |
| Body Font | Inter      |
| Heading Font | Inter   |

## Color Palette

- primary: #276EF1  
- secondary: #FEF4CC  
- accent: #FDE999  
- background: #FFFFFF  
- textPrimary: #000000  
- link: #FDE999

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter  
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#F6F6F6, textColor=#9D977E, borderColor=null, borderRadius=32px, shadow=none  
- buttonPrimary: background=#FDE999, textColor=#000000, borderRadius=0px, shadow=none  
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=24px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: entrepreneurs and small business owners

## doola Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Best E-Commerce Books to Build, Grow, and Scale Your Online Business - doola is for Do'ers: LLC Formation, Bookkeeping, Business Taxes, and E-Commerce Analytics**  
  - Image:   
  - Source: [Best E-Commerce Books](https://www.doola.com/blog/best-e-commerce-books-to-build-grow-and-scale-your-online-business/)  
- **18 Tax Write-Offs for Small Businesses: Best Guide in 2025**  
  - Image:   
  - Source: [18 Tax Write-Offs](https://www.doola.com/blog/18-tax-write-offs-for-small-businesses-in-2025/)  
- **Establishing an LLC for Your Copywriting Business: A Comprehensive Guide - doola is for Do'ers: LLC Formation, Bookkeeping, Business Taxes, and E-Commerce Analytics**  
  - Image:   
  - Source: [LLC for Copywriting](https://www.doola.com/blog/establishing-an-llc-for-your-copywriting-business-a-comprehensive-guide/)  
- **doola 15oz Mug – doola Merch**  
  - Image:   
  - Source: [doola 15oz Mug](https://shop.doola.com/products/doola-15oz-mug?srsltid=AfmBOoqhKTJuy-wkzeSxXQKzKsiUwhWGs4YInkkArssdLn7JIwR0XuJ6)  
- **The doola Blog - doola is for Do'ers: LLC Formation, Bookkeeping, Business Taxes, and E-Commerce Analytics**  
  - Image:   
  - Source: [doola Blog](https://www.doola.com/blog/)  
- **What is doola Perks?**  
  - Image:   
  - Source: [What is doola Perks?](https://help.doola.com/what-is-doola-perks-doola-help-center)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#276EF1",
  "secondary": "#FEF4CC",
  "accent": "#FDE999",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#FDE999"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Helvetica Neue",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Helvetica Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "40px",
   "h2": "36px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "input": {
   "background": "#F6F6F6",
   "textColor": "#9D977E",
   "borderColor": null,
   "borderRadius": "32px",
   "borderRadiusCorners": {
    "topLeft": "32px",
    "topRight": "32px",
    "bottomRight": "32px",
    "bottomLeft": "32px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FDE999",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "24px",
   "borderRadiusCorners": {
    "topLeft": "24px",
    "topRight": "24px",
    "bottomRight": "24px",
    "bottomLeft": "24px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.doola.com/wp-content/themes/doola2/resources/images/doola-logo.svg",
  "favicon": "https://www.doola.com/apple-touch-icon.png",
  "ogImage": "https://www.doola.com/wp-content/uploads/2025/04/doola-is-for-dooers.png",
  "logoHref": "https://www.doola.com",
  "logoAlt": "doola logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 2,
  "reasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'doola' with an alt text of 'doola logo'. It links to the homepage, indicating it is the primary brand logo.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 6,
   "text": "Get Started for Free",
   "reasoning": "Button #2 uses the vibrant brand color #FDE999 and has strong CTA text 'Get Started for Free', making it the primary call-to-action."
  },
  "secondary": {
   "index": 11,
   "text": "Start the Paperwork for Free & Explore What’s Required",
   "reasoning": "Button #4 has a different background color (#FFFFFF) and offers a secondary action with the text 'Start the Paperwork for Free & Explore What’s Required'."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "entrepreneurs and small business owners"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 2,
    "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'doola' with an alt text of 'doola logo'. It links to the homepage, indicating it is the primary brand logo.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```