# doola Brand Identity

A complete profile of **doola**'s visual system — colors, typography, components, and personality — extracted from [https://www.doola.com/](https://www.doola.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.doola.com/.  
primary  
#276EF1  
rgb(39, 110, 241)  
secondary  
#FEF4CC  
rgb(254, 244, 204)  
accent  
#FDE999  
rgb(253, 233, 153)  
background  
#FFFFFF  
rgb(255, 255, 255)  
textPrimary  
#000000  
rgb(0, 0, 0)  
link  
#FDE999  
rgb(253, 233, 153)

## Typography

Each font links to its Google Fonts page where available.

primary  
Inter  
Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using doola's actual button styles.

Input  
background #F6F6F6 textColor #9D977E borderColor null borderRadius 32px shadow none

Button Primary  
background #FDE999 textColor #000000 borderRadius 0px shadow none

Button Secondary  
background #FFFFFF textColor #000000 borderRadius 24px shadow none

## Brand Personality

**Tone:** professional
**Energy:** medium
**Audience:** entrepreneurs and small business owners

## doola Brand in the Wild

Image: [doola.com](https://www.doola.com/wp-content/uploads/2025/07/Best-E-Commerce-Books-to-Build-Grow-and-Scale-Your-Online-Business.jpg)  
Source: [doola.com](https://www.doola.com/blog/best-e-commerce-books-to-build-grow-and-scale-your-online-business/)

Image: [doola.com](https://www.doola.com/wp-content/uploads/2024/07/Esha_doola-img.png)  
Source: [doola.com](https://www.doola.com/blog/18-tax-write-offs-for-small-businesses-in-2025/)

Image: [doola.com](https://www.doola.com/wp-content/uploads/2024/04/Establishing-an-LLC-for-Your-Copywriting-Business-A-Comprehensive-Guide.jpg.webp)  
Source: [doola.com](https://www.doola.com/blog/establishing-an-llc-for-your-copywriting-business-a-comprehensive-guide/)

Image: [shop.doola.com](http://shop.doola.com/cdn/shop/files/white-glossy-mug-white-15-oz-handle-on-right-65b4b0ff33c3c.jpg?v=1706340615)  
Source: [shop.doola.com](https://shop.doola.com/products/doola-15oz-mug?srsltid=AfmBOoqhKTJuy-wkzeSxXQKzKsiUwhWGs4YInkkArssdLn7JIwR0XuJ6)

Image: [doola.com](https://www.doola.com/wp-content/uploads/2026/04/Which-Payment-Platform-Is-Best-Venmo-vs-PayPal.png.webp)  
Source: [doola.com](https://www.doola.com/blog/)

Image: [help.doola.com](https://help.doola.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio76378294885fa10223ae0d054edbd0191image.png)  
Source: [help.doola.com](https://help.doola.com/what-is-doola-perks-doola-help-center)

## Frequently Asked Questions

**What is doola's primary brand color?**  
doola's primary brand color is #276EF1. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does doola use?**  
doola uses #FDE999 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does doola use?**  
doola uses Inter as the primary typeface across body and headings.

**Does doola use a light or dark theme?**  
doola's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find doola's logo?**  
doola's logo is available directly on their site (https://www.doola.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  This profile was extracted from https://www.doola.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by doola.