# doola Brand Identity A complete profile of **doola**'s visual system — colors, typography, components, and personality — extracted from https://www.doola.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/doola - Machine-readable JSON: https://characterquilt.com/branding/doola.json - Per-page llms.txt: https://characterquilt.com/branding/doola/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #276EF1 | | Accent | #FDE999 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #276EF1 - secondary: #FEF4CC - accent: #FDE999 - background: #FFFFFF - textPrimary: #000000 - link: #FDE999 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://www.doola.com/wp-content/themes/doola2/resources/images/doola-logo.svg - Favicon: https://www.doola.com/apple-touch-icon.png - Social card (og:image): https://www.doola.com/wp-content/uploads/2025/04/doola-is-for-dooers.png ## UI Components - input: background=#F6F6F6, textColor=#9D977E, borderColor=null, borderRadius=32px, shadow=none - buttonPrimary: background=#FDE999, textColor=#000000, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=24px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: entrepreneurs and small business owners ## doola Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Best E-Commerce Books to Build, Grow, and Scale Your Online Business - doola is for Do'ers: LLC Formation, Bookkeeping, Business Taxes, and E-Commerce Analytics** - Image: https://www.doola.com/wp-content/uploads/2025/07/Best-E-Commerce-Books-to-Build-Grow-and-Scale-Your-Online-Business.jpg - Source: https://www.doola.com/blog/best-e-commerce-books-to-build-grow-and-scale-your-online-business/ - **18 Tax Write-Offs for Small Businesses: Best Guide in 2025** - Image: https://www.doola.com/wp-content/uploads/2024/07/Esha_doola-img.png - Source: https://www.doola.com/blog/18-tax-write-offs-for-small-businesses-in-2025/ - **Establishing an LLC for Your Copywriting Business: A Comprehensive Guide - doola is for Do'ers: LLC Formation, Bookkeeping, Business Taxes, and E-Commerce Analytics** - Image: https://www.doola.com/wp-content/uploads/2024/04/Establishing-an-LLC-for-Your-Copywriting-Business-A-Comprehensive-Guide.jpg.webp - Source: https://www.doola.com/blog/establishing-an-llc-for-your-copywriting-business-a-comprehensive-guide/ - **doola 15oz Mug – doola Merch** - Image: http://shop.doola.com/cdn/shop/files/white-glossy-mug-white-15-oz-handle-on-right-65b4b0ff33c3c.jpg?v=1706340615 - Source: https://shop.doola.com/products/doola-15oz-mug?srsltid=AfmBOoqhKTJuy-wkzeSxXQKzKsiUwhWGs4YInkkArssdLn7JIwR0XuJ6 - **The doola Blog - doola is for Do'ers: LLC Formation, Bookkeeping, Business Taxes, and E-Commerce Analytics** - Image: https://www.doola.com/wp-content/uploads/2026/04/Which-Payment-Platform-Is-Best-Venmo-vs-PayPal.png.webp - Source: https://www.doola.com/blog/ - **What is doola Perks?** - Image: https://help.doola.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio76378294885fa10223ae0d054edbd0191image.png - Source: https://help.doola.com/what-is-doola-perks-doola-help-center ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Roboto", "role": "unknown" } ], "colors": { "primary": "#276EF1", "secondary": "#FEF4CC", "accent": "#FDE999", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#FDE999" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ], "body": [ "Inter", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ], "paragraph": [ "Inter", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ] }, "fontSizes": { "h1": "40px", "h2": "36px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "#F6F6F6", "textColor": "#9D977E", "borderColor": null, "borderRadius": "32px", "borderRadiusCorners": { "topLeft": "32px", "topRight": "32px", "bottomRight": "32px", "bottomLeft": "32px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FDE999", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "24px", "borderRadiusCorners": { "topLeft": "24px", "topRight": "24px", "bottomRight": "24px", "bottomLeft": "24px" }, "shadow": "none" } }, "images": { "logo": "https://www.doola.com/wp-content/themes/doola2/resources/images/doola-logo.svg", "favicon": "https://www.doola.com/apple-touch-icon.png", "ogImage": "https://www.doola.com/wp-content/uploads/2025/04/doola-is-for-dooers.png", "logoHref": "https://www.doola.com", "logoAlt": "doola logo" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'doola' with an alt text of 'doola logo'. It links to the homepage, indicating it is the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 6, "text": "Get Started for Free", "reasoning": "Button #2 uses the vibrant brand color #FDE999 and has strong CTA text 'Get Started for Free', making it the primary call-to-action." }, "secondary": { "index": 11, "text": "Start the Paperwork for Free & Explore What’s Required", "reasoning": "Button #4 has a different background color (#FFFFFF) and offers a secondary action with the text 'Start the Paperwork for Free & Explore What’s Required'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "entrepreneurs and small business owners" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'doola' with an alt text of 'doola logo'. It links to the homepage, indicating it is the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```