# Domo Brand Identity

A complete profile of **Domo**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field         | Value     |
|---------------|-----------|
| Primary       | #FFB656  |
| Accent        | #FFB656  |
| Body Font     | Opensans  |
| Heading Font   | Opensans  |

## Color Palette

- primary: #FFB656
- secondary: #CBE6FC
- accent: #FFB656
- background: #FFFFFF
- textPrimary: #111111
- link: #2F74A3

## Typography

- primary: Opensans — https://fonts.google.com/specimen/Opensans
- heading: Opensans — https://fonts.google.com/specimen/Opensans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2040%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E...%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/679b91372d2e093f2a4287aa/67acc30509d7fe8dedbb89cc_fav.png
- Social card (og:image): https://cdn.prod.website-files.com/679b91372d2e093f2a4287aa/67d9796865de4f215384d6a6_domo-home-og-march-2025.png

## UI Components

- buttonPrimary: background=#FFB656, textColor=#111111, borderRadius=8px, shadow=none
- buttonSecondary: background=#FBFCFF, textColor=#FFFFFF, borderColor=#DCE4EA, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Opensans",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FFB656",
  "secondary": "#CBE6FC",
  "accent": "#FFB656",
  "background": "#FFFFFF",
  "textPrimary": "#111111",
  "link": "#2F74A3"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Opensans",
   "heading": "Opensans"
  },
  "fontStacks": {
   "heading": [
    "Opensans",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Opensans",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Opensans",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "36px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFB656",
   "textColor": "#111111",
   "borderRadius": "8px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FBFCFF",
   "textColor": "#FFFFFF",
   "borderColor": "#DCE4EA",
   "borderRadius": "8px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2040%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E...%3C%2Fsvg%3E",
  "favicon": "https://cdn.prod.website-files.com/679b91372d2e093f2a4287aa/67acc30509d7fe8dedbb89cc_fav.png",
  "ogImage": "https://cdn.prod.website-files.com/679b91372d2e093f2a4287aa/67d9796865de4f215384d6a6_domo-home-og-march-2025.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```