dolarapp.json

DolarApp Brand Identity

A complete profile of DolarApp's visual system — colors, typography, components, and personality — extracted from https://www.dolarapp.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #5DB3E8
Accent #5DB3E8
Body Font Beausite Classic
Heading Font Beausite Fit

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

DolarApp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are some instructions for working with the fonts:

CharacterQuilt.com suggests the following flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Beausite Classic",
      "role": "body"
    },
    {
      "family": "Beausite Fit",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5DB3E8",
    "secondary": "#3E0F00",
    "accent": "#5DB3E8",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#00301C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Beausite Classic",
      "heading": "Beausite Fit"
    },
    "fontStacks": {
      "heading": [
        "Beausite Fit",
        "sans-serif"
      ],
      "body": [
        "Beausite Classic",
        "sans-serif"
      ],
      "paragraph": [
        "Beausite Fit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5DB3E8",
      "textColor": "#F4ECE6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.arqfinance.com/_astro/logo.D534Oqrz_Z1xxVCU.svg",
    "favicon": "https://www.arqfinance.com/favicon.svg",
    "ogImage": "https://www.arqfinance.com/og-image-en.png",
    "logoHref": "/en-MX"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'ARQ' from the URL and page title. It is the most prominent logo fitting the brand identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Sign up",
      "reasoning": "Button #3 has a vibrant blue background (#5DB3E8), which is a strong indicator of a primary CTA. The text 'Sign up' is action-oriented, making it a clear primary call-to-action."
    },
    "secondary": {
      "index": 9,
      "text": "Download the app",
      "reasoning": "Button #9 has a white background (#FFFFFF), which contrasts with the primary button's blue. The text 'Download the app' suggests a secondary action, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals looking for financial solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'ARQ' from the URL and page title. It is the most prominent logo fitting the brand identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}