# Doe Brand Identity

A complete profile of **Doe**'s visual system — colors, typography, components, and personality — extracted from https://doe.so/. Built for designers, agents, and AI tools.

## Quick Facts

| Field   | Value      |
|---------|------------|
| Primary | #000000    |
| Accent  | #000000    |
| Body Font | buch      |
| Heading Font | buch    |

## Color Palette

- primary: #000000
- accent: #000000
- background: #F9F9F9
- textPrimary: #000000
- link: #000000

## Typography

- primary: buch — https://fonts.google.com/specimen/buch
- heading: buch — https://fonts.google.com/specimen/buch

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22cursor-%5Binherit%5D%20text-text-high-em%20h-5%20w-auto%22%20height%3D%22128%22%20role%3D%22presentation%22%20viewBox%3D%220%200%20169%20128%22%20width%3D%22169%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M140.398%2072.1436C155.825%2072.1438%20168.332%2084.6477%20168.332%20100.072C168.332%20115.497%20155.825%20128.001%20140.398%20128.001C124.97%20128.001%20112.462%20115.497%20112.462%20100.072C112.462%2084.6475%20124.969%2072.1436%20140.398%2072.1436ZM21.4776%2046.9922C40.8312%2014.6739%2059.7221%20-9.53834%2081.8067%203.68363C103.891%2016.9058%20124.355%2063.2737%20105.001%2095.5918C85.6475%20127.91%2033.8054%20133.941%2011.7208%20120.719C-10.3638%20107.497%202.12421%2079.3104%2021.4776%2046.9922Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.doe.so/favicon.ico?favicon.7e91e354.ico
- Social card (og:image): https://doe.so/opengraphdoe.png

## UI Components

- buttonPrimary: background=#000000, textColor=#F9F9F9, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonSecondary: background=transparent, textColor=#5A5A5A, borderColor=#E0E0E0, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking automation solutions

## Doe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Enterprise | Doe**
  - Image: https://www.doe.so/images/background-optimized.webp
  - Source: https://www.doe.so/enterprise
- **OpenClaw's Vision, Enterprise-Ready | Doe**
  - Image: https://doe.so/blog-thumbnail/blog-thumbnail-7.gif
  - Source: https://www.doe.so/blog/openclaw-but-enterprise-ready
- **BPA Journal | DOE Report Finds Energy Jobs Grew Faster Than Overall U.S. Employment in 2021**
  - Image: https://building-performance.org/wp-content/uploads/2022/11/BPA_Journal_DOE_Jobs.jpg
  - Source: https://building-performance.org/bpa-journal/doe-energy-report/
- **NYC Schools Account NYCSA**
  - Image: https://pwsblobprd.schools.nyc/prd-pws/images/default-source/default-album/portal-landing.jpg?sfvrsn=26ab70be_6
  - Source: https://www.schools.nyc.gov/learning/student-journey/nyc-schools-account

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "buch",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#000000",
  "background": "#F9F9F9",
  "textPrimary": "#000000",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "buch",
   "heading": "buch"
  },
  "fontStacks": {
   "heading": [
    "buch"
   ],
   "body": [
    "buch"
   ],
   "paragraph": [
    "buch"
   ]
  },
  "fontSizes": {
   "h1": "36px",
   "h2": "16px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#F9F9F9",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#5A5A5A",
   "borderColor": "#E0E0E0",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22cursor-%5Binherit%5D%20text-text-high-em%20h-5%20w-auto%22%20height%3D%22128%22%20role%3D%22presentation%22%20viewBox%3D%220%200%20169%20128%22%20width%3D%22169%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M140.398%2072.1436C155.825%2072.1438%20168.332%2084.6477%20168.332%20100.072C168.332%20115.497%20155.825%20128.001%20140.398%20128.001C124.97%20128.001%20112.462%20115.497%20112.462%20100.072C112.462%2084.6475%20124.969%2072.1436%20140.398%2072.1436ZM21.4776%2046.9922C40.8312%2014.6739%2059.7221%20-9.53834%2081.8067%203.68363C103.891%2016.9058%20124.355%2063.2737%20105.001%2095.5918C85.6475%20127.91%2033.8054%20133.941%2011.7208%20120.719C-10.3638%20107.497%202.12421%2079.3104%2021.4776%2046.9922Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
  "favicon": "https://www.doe.so/favicon.ico?favicon.7e91e354.ico",
  "ogImage": "https://doe.so/opengraphdoe.png",
  "logoHref": "/"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals seeking automation solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.8,
  "overall": 0.8500000000000001
 }
}
```