# Doe Brand Identity

A complete profile of **Doe**'s visual system — colors, typography, components, and personality — extracted from https://doe.so/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | buch |
| Heading Font | buch |

## Color Palette

- primary: #000000
- accent: #000000
- background: #F9F9F9
- textPrimary: #000000
- link: #000000

## Typography

- primary: buch — https://fonts.google.com/specimen/buch
- heading: buch — https://fonts.google.com/specimen/buch

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22cursor-%5Binherit%5D%20text-text-high-em%20h-5%20w-auto%22%20height%3D%22128%22%20role%3D%22presentation%22%20viewBox%3D%220%200%20169%20128%22%20width%3D%22169%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M140.398%2072.1436C155.825%2072.1438%20168.332%2084.6477%20168.332%20100.072C168.332%20115.497%20155.825%20128.001%20140.398%20128.001C124.97%20128.001%20112.462%20115.497%20112.462%20100.072C112.462%2084.6475%20124.969%2072.1436%20140.398%2072.1436ZM21.4776%2046.9922C40.8312%2014.6739%2059.7221%20-9.53834%2081.8067%203.68363C103.891%2016.9058%20124.355%2063.2737%20105.001%2095.5918C85.6475%20127.91%2033.8054%20133.941%2011.7208%20120.719C-10.3638%20107.497%202.12421%2079.3104%2021.4776%2046.9922Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.doe.so/favicon.ico?favicon.7e91e354.ico
- Social card (og:image): https://doe.so/opengraphdoe.png

## UI Components

- buttonPrimary: background=#000000, textColor=#F9F9F9, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonSecondary: background=transparent, textColor=#5A5A5A, borderColor=#E0E0E0, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking automation solutions

## Doe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Enterprise | Doe**
  - Image: https://www.doe.so/images/background-optimized.webp
  - Source: https://www.doe.so/enterprise
- **Enterprise | Doe**
  - Image: https://doe.so/opengraphdoe.png
  - Source: https://www.doe.so/enterprise
- **OpenClaw's Vision, Enterprise-Ready | Doe**
  - Image: https://doe.so/blog-thumbnail/blog-thumbnail-7.gif
  - Source: https://www.doe.so/blog/openclaw-but-enterprise-ready
- **▶ DOE Road Safety - Classroom**
  - Image: https://i.ytimg.com/vi/hpjL8bGC1ks/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=hpjL8bGC1ks
- **BPA Journal | DOE Report Finds Energy Jobs Grew Faster Than Overall U.S.  Employment in 2021**
  - Image: https://building-performance.org/wp-content/uploads/2022/11/BPA_Journal_DOE_Jobs.jpg
  - Source: https://building-performance.org/bpa-journal/doe-energy-report/
- **NYC Schools Account NYCSA**
  - Image: https://pwsblobprd.schools.nyc/prd-pws/images/default-source/default-album/portal-landing.jpg?sfvrsn=26ab70be_6
  - Source: https://www.schools.nyc.gov/learning/student-journey/nyc-schools-account