Dodo Brand Identity

A complete profile of Dodo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #9CA3AF
• accent: #FAF8F5
• background: #FAF8F5
• textPrimary: #231D1A
• link: #9CA3AF

Typography

• primary: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display
• heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FAF8F5, textColor=#231D1A, borderColor=#E5E2DC, borderRadius=9999px, shadow=none
• buttonSecondary: background=#231D1A, textColor=#FAF8F5, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Dodo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Dodo Hat Corduroy | Dodo Inc. Merchandise
  • Image:
  • Source: https://shop.dodo.health/products/dodo-hat-corduroy
• Dodo
  • Image:
  • Source: https://www.dodo.health/
• Dodo
  • Image:
  • Source: https://www.dodo.health/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "SF Pro Display",
   "role": "body"
  },
  {
   "family": "SF Pro",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#9CA3AF",
  "accent": "#FAF8F5",
  "background": "#FAF8F5",
  "textPrimary": "#231D1A",
  "link": "#9CA3AF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "SF Pro Display",
   "heading": "SF Pro Display"
  },
  "fontStacks": {
   "heading": [
    "SF Pro Display",
    "SF Pro",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "body": [
    "SF Pro Display",
    "SF Pro",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "SF Pro Display",
    "SF Pro",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "36px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FAF8F5",
   "textColor": "#231D1A",
   "borderColor": "#E5E2DC",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#231D1A",
   "textColor": "#FAF8F5",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://dodo.ai/assets/dodo-logo-green-DGRYM1Xs.svg",
  "favicon": "https://dodo.ai/favicon-96x96.png",
  "ogImage": "https://storage.googleapis.com/gpt-engineer-file-uploads/7lrtsBq64fUny38dBhi2qDZIdzT2/social-images/social-1774942861505-social.webp",
  "logoHref": "/",
  "logoAlt": "Dodo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dodo'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 2,
   "text": "Explore the dashboard",
   "reasoning": "Button #2 'Explore the dashboard' is likely the primary CTA due to its action-oriented text and distinct rounded design, suggesting a focus on user engagement."
  },
  "secondary": {
   "index": 1,
   "text": "Get in touch",
   "reasoning": "Button #1 'Get in touch' is selected as secondary due to its contrasting dark background, making it less prominent than the primary CTA."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dodo'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}