# Dodo Brand Identity A complete profile of **Dodo**'s visual system — colors, typography, components, and personality — extracted from https://www.dodo.health/. Built for designers, agents, and AI tools. ## Quick Facts | Field | Value | |---|---| | Primary | #9CA3AF | | Accent | #FAF8F5 | | Body Font | SF Pro Display | | Heading Font | SF Pro Display | ## Color Palette - primary: #9CA3AF - accent: #FAF8F5 - background: #FAF8F5 - textPrimary: #231D1A - link: #9CA3AF ## Typography - primary: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display - heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display ## Visual Assets - Logo: https://dodo.ai/assets/dodo-logo-green-DGRYM1Xs.svg - Favicon: https://dodo.ai/favicon-96x96.png - Social card (og:image): https://storage.googleapis.com/gpt-engineer-file-uploads/7lrtsBq64fUny38dBhi2qDZIdzT2/social-images/social-1774942861505-social.webp ## UI Components - buttonPrimary: background=#FAF8F5, textColor=#231D1A, borderColor=#E5E2DC, borderRadius=9999px, shadow=none - buttonSecondary: background=#231D1A, textColor=#FAF8F5, borderRadius=12px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Dodo Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Dodo Hat Corduroy | Dodo Inc. Merchandise** - Image: https://imgproxy.fourthwall.com/JooYw-TXIIJomLbAPuz7HflaDKaDnv3D2IO0cM36c1c/w:1920/sm:1/enc/TVqPHidkyd0CyuQT/rpKqX6NdxaaS5Mpq/J_060TBQ7xXHo39i/HvJodb063cqmTNGL/qUzBrSvhq0tQ5HIX/-1yjqDSLCE1yV6v8/wAFQ9Z2nIZVQ8vJ_/_7QpmwqT83yUj2LX/Db6UqC1gLFPfRzJq/3j1-PUI0EchWpQy7/CuU1arjn18eFgU3H/VAAlojjAEELnlJrB/Pz5X94_yUwCQ3EqZ/gh7hCGB490o93zUw/Xel37i72NkI - Source: https://shop.dodo.health/products/dodo-hat-corduroy - **Dodo Hat Corduroy | Dodo Inc. Merchandise** - Image: https://imgproxy.fourthwall.com/BubhIvdwBnUMOHC1ikp6JXcfVznRhxRiMquUW071Zjc/w:1920/sm:1/enc/EVUTQIjHN3a70aqz/c8wgouwR7SXFIR9l/g7T2Pd_sRq01QIht/8PvKft4lgaI95nff/mYg2yhlqs5SxZDBl/Ka91KKJcuW1gKasl/XLTZEOMp7t1YMZkd/YpXPt05O56Gz618C/TK2V6jX4kJ2J-ZCz/0awbhfTLlDN_81wV/rT8G9vzwIgK7NLcz/arBlBTKxstfvFODn/9x1E6eBXQNmI-XHm/z1NW3qM3V21xuGPr/zJmw1rNyO44 - Source: https://shop.dodo.health/products/dodo-hat-corduroy - **Dodo Hat Corduroy | Dodo Inc. Merchandise** - Image: https://imgproxy.fourthwall.com/SUqb8UpjskraEvfDnwwZDultWmbuMCnsqWNfEfZCo-E/w:1920/sm:1/enc/yDtQIZ401UDEz8xk/6Nwd5soaH2wCS2a2/EuR3xsfVlE7abMxy/-tlj5f6tqk_MlOOy/heUo7wBUhh4kziTu/Ib9pi1MuWft3LZp0/QcHVU9ckRqgF1I6X/AwmyS7LpNaSVkbd2/7o8KzbYH2XDuIAL8/_BUTnUv5tl_dTgl_/wzqJIwFRmh6N0qv9/h9-mYA--OdxQW7rJ/HF2lZwC6QG8fM_xP/VzqQHIEcpblIvLun/SKz6E3BDOcs - Source: https://shop.dodo.health/products/dodo-hat-corduroy - **Dodo Hat Corduroy | Dodo Inc. Merchandise** - Image: https://imgproxy.fourthwall.com/vBMuWgBmUWEc-udmTKseTZplaQSVlg8Tdit4gB5qFmA/w:1920/sm:1/enc/Ay2dkD_JlN4GonHH/lqvQl8VQOdW2Y6L0/_UYOsE0voYmb6nKP/q3cunVxWJosgvCeP/hdOVqpySR84BEtAI/yf8pBjWyEtqXZCnI/x0I2z1DvcYOMU0ip/j9_3ORVcpyeM9kpJ/eWJzlL9k7MpqKjyd/VD0WbhF-0VRfFoNP/kfSKWALOkeSA2BKs/B0ar7i6jnn-p0ETX/bUto1oQNfUPCcmEm/k-D8Jbev1r09zO--/gMa4XnjNMXQ - Source: https://shop.dodo.health/products/dodo-hat-corduroy - **Dodo** - Image: https://dodo.ai/assets/industry-vet-tzC21pHj.jpg - Source: https://www.dodo.health/ - **Dodo** - Image: https://dodo.ai/assets/industry-dental-DErl8ObL.jpg - Source: https://www.dodo.health/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "SF Pro Display", "role": "body" }, { "family": "SF Pro", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#9CA3AF", "accent": "#FAF8F5", "background": "#FAF8F5", "textPrimary": "#231D1A", "link": "#9CA3AF" }, "typography": { "fontFamilies": { "primary": "SF Pro Display", "heading": "SF Pro Display" }, "fontStacks": { "heading": [ "SF Pro Display", "SF Pro", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ], "body": [ "SF Pro Display", "SF Pro", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ], "paragraph": [ "SF Pro Display", "SF Pro", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "36px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#FAF8F5", "textColor": "#231D1A", "borderColor": "#E5E2DC", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#231D1A", "textColor": "#FAF8F5", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://dodo.ai/assets/dodo-logo-green-DGRYM1Xs.svg", "favicon": "https://dodo.ai/favicon-96x96.png", "ogImage": "https://storage.googleapis.com/gpt-engineer-file-uploads/7lrtsBq64fUny38dBhi2qDZIdzT2/social-images/social-1774942861505-social.webp", "logoHref": "/", "logoAlt": "Dodo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dodo'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Explore the dashboard", "reasoning": "Button #2 'Explore the dashboard' is likely the primary CTA due to its action-oriented text and distinct rounded design, suggesting a focus on user engagement." }, "secondary": { "index": 1, "text": "Get in touch", "reasoning": "Button #1 'Get in touch' is selected as secondary due to its contrasting dark background, making it less prominent than the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dodo'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```