Docsum Brand Identity

A complete profile of Docsum's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #FCC202
• accent: #183A28
• background: #FFFFFF
• textPrimary: #183A28
• link: #183A28

Typography

• primary: Outfit — https://fonts.google.com/specimen/Outfit
• heading: Outfit — https://fonts.google.com/specimen/Outfit

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#183A28, textColor=#0000EE, borderRadius=32px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=32px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Docsum Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Docsum - AI Contract Review + Negotiation
  • Image:
  • Source: https://www.docsum.ai/
• Docsum Blog
  • Image:
  • Source: https://www.docsum.ai/blog
• Docsum AI
  • Image:
  • Source: https://www.docsum.ai/security

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
    "family": "Outfit",
    "role": "body"
   }
 ],
 "colors": {
   "primary": "#0000EE",
   "secondary": "#FCC202",
   "accent": "#183A28",
   "background": "#FFFFFF",
   "textPrimary": "#183A28",
   "link": "#183A28"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Outfit",
     "heading": "Outfit"
   },
   "fontStacks": {
     "heading": [
       "Outfit",
       "sans-serif"
     ],
     "body": [
       "sans-serif"
     ],
     "paragraph": [
       "Outfit",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "60px",
     "h2": "48px",
     "body": "16px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "15px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#183A28",
     "textColor": "#0000EE",
     "borderRadius": "32px",
     "borderRadiusCorners": {
       "topLeft": "32px",
       "topRight": "32px",
       "bottomRight": "32px",
       "bottomLeft": "32px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#FFFFFF",
     "textColor": "#0000EE",
     "borderRadius": "32px",
     "borderRadiusCorners": {
       "topLeft": "32px",
       "topRight": "32px",
       "bottomRight": "32px",
       "bottomLeft": "32px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://framerusercontent.com/images/gIgzd5qUMdt409TUl8RMsgmX6M.svg",
   "favicon": "https://framerusercontent.com/images/nNLGJf33zzHTsA8AUF8UVw7ytc.png",
   "ogImage": "https://framerusercontent.com/assets/WZSh12qRoAVijvKki6FDHi081I.png",
   "logoHref": "./"
 },
 "__llm_logo_reasoning": {
   "selectedIndex": 27,
   "reasoning": "Selected #1 because it is a medium-sized, visible logo in the header area, linking to the homepage, which aligns with the brand 'Docsum'.",
   "confidence": 0.9,
   "source": "llm"
 },
 "__llm_button_reasoning": {
   "primary": {
     "index": 0,
     "text": "Book a Demo",
     "reasoning": "Button #0 has a vibrant background color (#183A28) which aligns with the brand's accent color, making it stand out as the primary call-to-action. The text 'Book a Demo' is action-oriented, further supporting its role as the primary CTA."
   },
   "secondary": {
     "index": 1,
     "text": "Book a Demo",
     "reasoning": "Button #1 has a different background color (#FFFFFF) and shares the same action-oriented text 'Book a Demo', making it a suitable secondary CTA with a less prominent appearance."
   },
   "confidence": 0.95
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "business professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": true,
     "llmSucceeded": true,
     "finalSource": "llm",
     "rawLogoSelection": {
       "selectedLogoIndex": 1,
       "selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo in the header area, linking to the homepage, which aligns with the brand 'Docsum'.",
       "confidence": 0.9
     }
   },
   "buttonClassification": {
     "llmCalled": true,
     "llmSucceeded": true
   }
 }
}