# Docsum Brand Identity

A complete profile of **Docsum**'s visual system — colors, typography, components, and personality — extracted from https://www.docsum.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/docsum
- Machine-readable JSON: https://characterquilt.com/branding/docsum.json
- Per-page llms.txt: https://characterquilt.com/branding/docsum/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #183A28 |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #0000EE
- secondary: #FCC202
- accent: #183A28
- background: #FFFFFF
- textPrimary: #183A28
- link: #183A28

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: https://framerusercontent.com/images/gIgzd5qUMdt409TUl8RMsgmX6M.svg
- Favicon: https://framerusercontent.com/images/nNLGJf33zzHTsA8AUF8UVw7ytc.png
- Social card (og:image): https://framerusercontent.com/assets/WZSh12qRoAVijvKki6FDHi081I.png

## UI Components

- buttonPrimary: background=#183A28, textColor=#0000EE, borderRadius=32px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=32px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Docsum Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Docsum - AI Contract Review + Negotiation**
  - Image: https://framerusercontent.com/images/DTtT1eSTdWZgOHctzgjBVhQTM0I.png?width=2184&height=1635
  - Source: https://www.docsum.ai/
- **Docsum Blog**
  - Image: https://framerusercontent.com/images/LISicAPF08U5TwUaGZ2URG9gvUs.png?width=1330&height=642
  - Source: https://www.docsum.ai/blog
- **Docsum AI**
  - Image: https://framerusercontent.com/images/9w5FEEioTmGFMgbAsddCdjXAA.jpg?width=1632&height=920
  - Source: https://www.docsum.ai/security
- **Docsum Blog**
  - Image: https://framerusercontent.com/assets/Uhh6mXJIiiYWVyozxYEFbEGbWwM.png
  - Source: https://www.docsum.ai/blog
- **Docsum AI**
  - Image: https://framerusercontent.com/images/TEc5rW6fSinKbBUiGsz49TBj7U.png?width=1024&height=1024
  - Source: https://www.docsum.ai/security
- **🧠 The Deal's Done—Now What? 6 Steps to Get Contracts Under Control**
  - Image: https://framerusercontent.com/images/vynineeFPfsNMzXHb4DXr2F4g0Y.png?width=1330&height=642
  - Source: https://www.docsum.ai/blog/post-signature-contract-management

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#FCC202",
    "accent": "#183A28",
    "background": "#FFFFFF",
    "textPrimary": "#183A28",
    "link": "#183A28"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#183A28",
      "textColor": "#0000EE",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/gIgzd5qUMdt409TUl8RMsgmX6M.svg",
    "favicon": "https://framerusercontent.com/images/nNLGJf33zzHTsA8AUF8UVw7ytc.png",
    "ogImage": "https://framerusercontent.com/assets/WZSh12qRoAVijvKki6FDHi081I.png",
    "logoHref": "./"
  }
}
```