Dockup Brand Identity

A complete profile of Dockup's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3273DC
• secondary: #FF3860
• accent: #135DFB
• background: #212121
• textPrimary: #363636
• link: #135DFB

Typography

• primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
• heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

• Logo:

UI Components

• buttonPrimary: background=#135DFB, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech teams

Dockup Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The easiest way to deploy your code changes
  • Image:
  • Source: getdockup.com
• Stream Dock Up (Speed Boat)- Cool Breeze Band by Cool Breeze Band | Listen online for free on SoundCloud
  • Image:
  • Source: SoundCloud
• Live demo of Dockup AI Coding Agent - YouTube
  • Image:
  • Source: YouTube
• Warehouse Racking & Storage Systems | DockUp Systems
  • Image:
  • Source: dockupsystems.com

Working with these fonts

CharacterQuilt.com suggests this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "IBM Plex Sans",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#3273DC",
  "secondary": "#FF3860",
  "accent": "#135DFB",
  "background": "#212121",
  "textPrimary": "#363636",
  "link": "#135DFB"
 },
 "typography": {
  "fontFamilies": {
   "primary": "IBM Plex Sans",
   "heading": "IBM Plex Sans"
  },
  "fontStacks": {
   "heading": [
    "IBM Plex Sans",
    "BlinkMacSystemFont",
    "-apple-system",
    "Segoe UI",
    "Roboto",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "IBM Plex Sans",
    "BlinkMacSystemFont",
    "-apple-system",
    "Segoe UI",
    "Roboto",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "IBM Plex Sans",
    "BlinkMacSystemFont",
    "-apple-system",
    "Segoe UI",
    "Roboto",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "36px",
   "h2": "28px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#135DFB",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://getdockup.com/images/logo-724b92c6e4b8213e5e8182c0410826ae.svg?vsn=d",
  "logoAlt": "Dockup"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "developers and tech teams"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}