# Docket Brand Identity

A complete profile of **Docket**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #DFEBFB |
| Accent | #1D1D1D |
| Body Font | Helvetica Neue |
| Heading Font | Interdisplay |

## Color Palette

- primary: #DFEBFB
- secondary: #6B7280
- accent: #1D1D1D
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Helvetica Neue — [Google Fonts](https://fonts.google.com/specimen/Helvetica+Neue)
- heading: Interdisplay — [Google Fonts](https://fonts.google.com/specimen/Interdisplay)

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#1D1D1D, textColor=#0000EE, borderRadius=0px, shadow=none
- buttonSecondary: background=#E5E7E9, textColor=#0000EE, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Docket Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog - Docket - AI QA Testing Tools for E-commerce (January 2026)**
  - Image: 
  - Source: [Link](https://www.docketqa.com/blog/ai-qa-testing-tools-ecommerce-checkout-flows)
- **Blog - Docket - Best E2E Testing Tools for User Onboarding Nov 2025**
  - Image: 
  - Source: [Link](https://www.docketqa.com/blog/best-end-to-end-testing-tools-for-user-onboarding-flows-november-2025)

## Working with these fonts

Not found on Google Fonts? Suggestions for working with the fonts if you have permission to use them:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. Rewrite each `src: url(...)` in the CSS to point to your local file path.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Interdisplay",
 "role": "display"
 },
 {
 "family": "Helvetica Neue",
 "role": "body"
 },
 {
 "family": "Helvetica",
 "role": "body"
 },
 {
 "family": "Arial",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#DFEBFB",
 "secondary": "#6B7280",
 "accent": "#1D1D1D",
 "background": "#FFFFFF",
 "textPrimary": "#0000EE",
 "link": "#0000EE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Neue",
 "heading": "Interdisplay"
 },
 "fontStacks": {
 "heading": [
 "Arial",
 "Helvetica Neue",
 "Helvetica",
 "sans-serif"
 ],
 "body": [
 "Arial",
 "Helvetica Neue",
 "Helvetica",
 "sans-serif"
 ],
 "paragraph": [
 "Arial",
 "Helvetica Neue",
 "Helvetica",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "14px",
 "h2": "64px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#1D1D1D",
 "textColor": "#0000EE",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#E5E7E9",
 "textColor": "#0000EE",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/690690ec15299fb73a66c2e4/69128ffa4b23e991cdf33e1f_docket_logo_no_bg.png",
 "favicon": "https://cdn.prod.website-files.com/690690ec15299fb73a66c2e4/69193f379cd3fb6767d11a58_favicon.png",
 "ogImage": null
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}
```