# Docker Brand Identity

A complete profile of **Docker**'s visual system — colors, typography, components, and personality — extracted from http://docker.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/docker
- Machine-readable JSON: https://characterquilt.com/branding/docker.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #002978 |
| Accent | #2560FF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #002978
- secondary: #2C333F
- accent: #2560FF
- background: #F9FAFB
- textPrimary: #2560FF
- link: #2560FF

## Typography

- primary: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)
- heading: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20xmlns%3Aserif%3D%22http%3A%2F%2Fwww.serif.com%2F%22%20width%3D%2238%22%20height%3D%2230%22%20viewBox%3D%220%200%2038%2030%22%20version%3D%221.1%22%20xml%3Aspace%3D%22preserve%22%20style%3D%22fill-rule%3Aevenodd%3Bclip-rule%3Aevenodd%3Bstroke-linejoin%3Around%3Bstroke-miterlimit%3A2%3B%22%20data-fc-idx%3D%220%22%3E%3Cg%3E%3CclipPath%20id%3D%22_clip1%22%3E%3Crect%20x%3D%220%22%20y%3D%22-0.018%22%20width%3D%22140%22%20height%3D%2230.018%22%2F%3E%3C%2FclipPath%3E%3Cg%20clip-path%3D%22url(%23_clip1)%22%3E%3Cpath%20d%3D%22M37.413%2C12.315c-0.933%2C-0.627%20-3.382%2C-0.896%20-5.163%2C-0.415c-0.097%2C-1.774%20-1.012%2C-3.27%20-2.685%2C-4.573l-0.619%2C-0.416l-0.414%2C0.624c-0.811%2C1.232%20-1.153%2C2.873%20-1.032%2C4.366c0.095%2C0.92%200.415%2C1.953%201.032%2C2.703c-2.318%2C1.345%20-4.455%2C1.039%20-13.919%2C1.039l-14.61%2C0c-0.042%2C2.137%200.302%2C6.248%202.915%2C9.593c0.289%2C0.37%200.604%2C0.727%200.948%2C1.072c2.126%2C2.128%205.336%2C3.689%2010.138%2C3.693c7.325%2C0.007%2013.601%2C-3.953%2017.419%2C-13.527c1.257%2C0.02%204.572%2C0.225%206.195%2C-2.911c0.039%2C-0.052%200.413%2C-0.831%200.413%2C-0.831l-0.618%2C-0.415l0%2C-0.002Zm-27.875%2C-1.953l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm-21.232%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-5.19l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-0l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-0l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm0%2C-5.19l-4.108%2C0l-0%2C4.109l4.108%2C-0l0%2C-4.109Z%22%20style%3D%22fill%3A%20rgb(0%2C%2021%2C%2060)%20!important%3B%20fill-rule%3A%20nonzero%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://www.docker.com/app/uploads/2024/02/cropped-docker-logo-favicon-32x32.png

## UI Components

- buttonPrimary: background=#2560FF, textColor=#FFFFFF, borderColor=#003DB5, borderRadius=8px, shadow=rgb(192, 224, 250) 0px 0px 1px 1px inset
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#A9B4C6, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 1px 1px inset

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and IT professionals

## Docker Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Docker Navigator: Docker AI Catalog, Build Musical Light Shows with Open Source Tools, Latest Enterprise-Grade Features | Docker**
  - Image: 
  - Source: [Docker AI Catalog](https://www.docker.com/newsletter-subscription/2024-12-09-docker-ai-catalog/)
- **How to Use the Node Docker Official Image | Docker**
  - Image: 
  - Source: [Node Docker Official Image](https://www.docker.com/blog/how-to-use-the-node-docker-official-image/)
- **Docker Navigator: Wasm vs. Docker, Deep Dive into the GenAI Stack, & What's New in Docker Desktop | Docker**
  - Image: 
  - Source: [Wasm and Docker](https://www.docker.com/newsletter-subscription/2024-06-10-wasm-and-docker/)
- **Could not connect to the endpoint URL: "http://localhost:4567/" - Docker Desktop - Docker Community Forums**
  - Image: 
  - Source: [Docker Community Forums](https://forums.docker.com/t/could-not-connect-to-the-endpoint-url-http-localhost-4567/129714)
- **Flexibility Over Lock-In: The Enterprise Shift in Agent Strategy | Docker**
  - Image: 
  - Source: [Enterprise Shift in Agent Strategy](https://www.docker.com/blog/enterprise-shift-in-agent-strategy/)  
  
## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Repro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#002978",
    "secondary": "#2C333F",
    "accent": "#2560FF",
    "background": "#F9FAFB",
    "textPrimary": "#2560FF",
    "link": "#2560FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Repro",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2560FF",
      "textColor": "#FFFFFF",
      "borderColor": "#003DB5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(192, 224, 250) 0px 0px 1px 1px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#A9B4C6",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 1px 1px inset"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20xmlns%3Aserif%3D%22http%3A%2F%2Fwww.serif.com%2F%22%20width%3D%2238%22%20height%3D%2230%22%20viewBox%3D%220%200%2038%2030%22%20version%3D%221.1%22%20xml%3Aspace%3D%22preserve%22%20style%3D%22fill-rule%3Aevenodd%3Bclip-rule%3Aevenodd%3Bstroke-linejoin%3Around%3Bstroke-miterlimit%3A2%3B%22%20data-fc-idx%3D%220%22%3E%3Cg%3E%3CclipPath%20id%3D%22_clip1%22%3E%3Crect%20x%3D%220%22%20y%3D%22-0.018%22%20width%3D%22140%22%20height%3D%2230.018%22%2F%3E%3C%2FclipPath%3E%3Cg%20clip-path%3D%22url(%23_clip1)%22%3E%3Cpath%20d%3D%22M37.413%2C12.315c-0.933%2C-0.627%20-3.382%2C-0.896%20-5.163%2C-0.415c-0.097%2C-1.774%20-1.012%2C-3.27%20-2.685%2C-4.573l-0.619%2C-0.416l-0.414%2C0.624c-0.811%2C1.232%20-1.153%2C2.873%20-1.032%2C4.366c0.095%2C0.92%200.415%2C1.953%201.032%2C2.703c-2.318%2C1.345%20-4.455%2C1.039%20-13.919%2C1.039l-14.61%2C0c-0.042%2C2.137%200.302%2C6.248%202.915%2C9.593c0.289%2C0.37%200.604%2C0.727%200.948%2C1.072c2.126%2C2.128%205.336%2C3.689%2010.138%2C3.693c7.325%2C0.007%2013.601%2C-3.953%2017.419%2C-13.527c1.257%2C0.02%204.572%2C0.225%206.195%2C-2.911c0.039%2C-0.052%200.413%2C-0.831%200.413%2C-0.831l-0.618%2C-0.415l0%2C-0.002Zm-27.875%2C-1.953l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm-21.232%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-5.19l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-0l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-0l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm0%2C-5.19l-4.108%2C0l-0%2C4.109l4.108%2C-0l0%2C-4.109Z%22%20style%3D%22fill%3A%20rgb(0%2C%2021%2C%2060)%20!important%3B%20fill-rule%3A%20nonzero%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://www.docker.com/app/uploads/2024/02/cropped-docker-logo-favicon-32x32.png",
    "ogImage": "https://www.docker.com/app/uploads/2023/06/meta-image-homepage-1110x580.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get started with DHI",
      "reasoning": "Button #1 ('Get started with DHI') is the primary CTA due to its vibrant blue color (#2560FF), which is consistent with the brand's accent color, and its action-oriented text encouraging users to begin using the service."
    },
    "secondary": {
      "index": 11,
      "text": "Download Docker Desktop",
      "reasoning": "Button #5 ('Download Docker Desktop') is selected as secondary because it has a different background color (#FFFFFF) and offers a supportive action related to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and IT professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```