Diversion Brand Identity

A complete profile of Diversion's visual system — colors, typography, components, and personality — extracted from https://diversion.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://diversion.dev.

primary
#4056AA
rgb(64, 86, 170)
secondary
#3C3A4A
rgb(60, 58, 74)
accent
#1B41A4
rgb(27, 65, 164)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#222222
rgb(34, 34, 34)
link
#1B41A4
rgb(27, 65, 164)

Typography

Each font links to its Google Fonts page where available.

primary
Canada Type Gibson
Canada Type Gibson Google Fonts → heading
Canada Type Gibson
Canada Type Gibson Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Button Primary

buttonPrimary

• background: #1B41A4
• textColor: #FFFFFF
• borderRadius: 8px
• shadow: none

Button Secondary

buttonSecondary

• background: #FFFFFF
• textColor: #000000
• borderColor: #477BFF
• borderRadius: 8px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: developers and tech professionals

Diversion Brand in the Wild

Image: cdn.prod.website-files.com
Source: diversion.dev

Image: cdn.prod.website-files.com
Source: diversion.dev

Frequently Asked Questions

What is Diversion's primary brand color?
Diversion's primary brand color is #4056AA. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Diversion use?
Diversion uses #1B41A4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Diversion use?
Diversion uses Canada Type Gibson as the primary typeface across body and headings.

Does Diversion use a light or dark theme?
Diversion's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Diversion's logo?
Diversion's logo is available directly on their site (https://diversion.dev). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://diversion.dev on 2026-07-27 using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Diversion.