Ditto Brand Identity

A complete profile of Ditto's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6A6559
• secondary: #1345EB
• accent: #B26DC2
• background: #F7F5F3
• textPrimary: #000000
• link: #B26DC2

Typography

• primary: ABC Social — https://fonts.google.com/specimen/ABC+Social
• heading: ABC Social Extended — https://fonts.google.com/specimen/ABC+Social+Extended

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=28px, shadow=none
• buttonPrimary: background=#000000, textColor=#F7F5F3, borderRadius=1000px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: product teams and developers

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "ABC Social",
 "role": "body"
 },
 {
 "family": "ABC Social Extended",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#6A6559",
 "secondary": "#1345EB",
 "accent": "#B26DC2",
 "background": "#F7F5F3",
 "textPrimary": "#000000",
 "link": "#B26DC2"
 },
 "typography": {
 "fontFamilies": {
 "primary": "ABC Social",
 "heading": "ABC Social Extended"
 },
 "fontStacks": {
 "heading": [
 "ABC Social",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "ABC Social",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "ABC Social",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "108px",
 "h2": "18px",
 "body": "26px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "14px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderColor": null,
 "borderRadius": "28px",
 "borderRadiusCorners": {
 "topLeft": "28px",
 "topRight": "28px",
 "bottomRight": "28px",
 "bottomLeft": "28px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#000000",
 "textColor": "#F7F5F3",
 "borderRadius": "1000px",
 "borderRadiusCorners": {
 "topLeft": "1000px",
 "topRight": "1000px",
 "bottomRight": "1000px",
 "bottomLeft": "1000px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/6764a761deaef4de4eb2697f_d.svg",
 "favicon": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68c1914636748fc834760132_favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68a75848e908bcfc140ff92a_D.%20Logo.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "product teams and developers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}