Ditto (Words) Brand Identity

A complete profile of Ditto (Words)'s visual system — colors, typography, components, and personality — extracted from https://www.dittowords.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/ditto-words
• Machine-readable JSON: https://characterquilt.com/branding/ditto-words.json

Quick Facts

Color Palette

• primary: #6A6559
• secondary: #1345EB
• accent: #B26DC2
• background: #F7F5F3
• textPrimary: #000000
• link: #B26DC2

Typography

• primary: ABC Social — https://fonts.google.com/specimen/ABC+Social
• heading: ABC Social Extended — https://fonts.google.com/specimen/ABC+Social+Extended

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=28px, shadow=none
• buttonPrimary: background=#000000, textColor=#F7F5F3, borderRadius=1000px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: product managers and designers

Ditto (Words) Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Careers
  • Image:
  • Source: https://www.dittowords.com/careers
• VS Code Extension - Ditto
  • Image:
  • Source: https://developer.dittowords.com/additional-tools/vs-code
• Ditto Blog | Part 1: How to design content-first in a product-driven world
  • Image:
  • Source: https://www.dittowords.com/blog/part-1-how-to-design-content-first-in-a-product-driven-world
• Ditto | What's New
  • Image:
  • Source: https://www.dittowords.com/whats-new
• Ditto | What's New
  • Image: .png)
  • Source: https://www.dittowords.com/whats-new
• Ditto | What's New
  • Image:
  • Source: https://www.dittowords.com/whats-new

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABC Social",
      "role": "body"
    },
    {
      "family": "ABC Social Extended",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6A6559",
    "secondary": "#1345EB",
    "accent": "#B26DC2",
    "background": "#F7F5F3",
    "textPrimary": "#000000",
    "link": "#B26DC2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Social",
      "heading": "ABC Social Extended"
    },
    "fontStacks": {
      "heading": [
        "ABC Social",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "ABC Social",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Social",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "108px",
      "h2": "18px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "28px",
      "borderRadiusCorners": {
        "topLeft": "28px",
        "topRight": "28px",
        "bottomRight": "28px",
        "bottomLeft": "28px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#F7F5F3",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/6764a761deaef4de4eb2697f_d.svg",
    "favicon": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68c1914636748fc834760132_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68a75848e908bcfc140ff92a_D.%20Logo.png"
  }
}