Ditto Brand Identity

A complete profile of Ditto's visual system — colors, typography, components, and personality — extracted from http://dittowords.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/ditto
• Machine-readable JSON: https://characterquilt.com/branding/ditto.json
• Per-page llms.txt: https://characterquilt.com/branding/ditto/llms.txt

Quick Facts

Color Palette

• primary: #6A6559
• secondary: #1345EB
• accent: #B26DC2
• background: #F7F5F3
• textPrimary: #000000
• link: #B26DC2

Typography

• primary: ABC Social — https://fonts.google.com/specimen/ABC+Social
• heading: ABC Social Extended — https://fonts.google.com/specimen/ABC+Social+Extended

Visual Assets

• Logo: https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/6764a761deaef4de4eb2697f_d.svg
• Favicon: https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68c1914636748fc834760132_favicon.png
• Social card (og:image): https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68a75848e908bcfc140ff92a_D.%20Logo.png

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=28px, shadow=none
• buttonPrimary: background=#000000, textColor=#F7F5F3, borderRadius=1000px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: product teams and developers

Ditto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Careers
  • Image: https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/689bb96b3774b5286955e4b2_david%20h.webp
  • Source: https://www.dittowords.com/careers
• VS Code Extension - Ditto
  • Image: https://mintcdn.com/ditto/WgRtoF9rLXWv6hNh/images/vscode-ext.png?fit=max&auto=format&n=WgRtoF9rLXWv6hNh&q=85&s=c10e3e13ea1d1d6654109f0591bb1ea9
  • Source: https://developer.dittowords.com/additional-tools/vs-code
• Ditto Blog | Part 1: How to design content-first in a product-driven world
  • Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/68a5b99013c328acb171c36e_678691760ae471a039d45079_678542033295ecdd35a04321_image003.webp
  • Source: https://www.dittowords.com/blog/part-1-how-to-design-content-first-in-a-product-driven-world
• Ditto Blog
  • Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69d9298a356bb605597b9b56_Ditto-Blog-ContentDesign-Salesforce.png
  • Source: https://www.dittowords.com/blog
• Ditto | What's New
  • Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69e108135c804cf58eec6f62_Ditto-WhatsNew-PR-Review.png
  • Source: https://www.dittowords.com/whats-new
• Ditto | What's New
  • Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69ea503649edc2b24ac30299_image%20(74).png
  • Source: https://www.dittowords.com/whats-new

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.