# DirectShifts Brand Identity

A complete profile of **DirectShifts**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field  | Value       |
|--------|-------------|
| Primary| #4343E5     |
| Accent | #4343E5     |
| Body Font | Nunito Sans |
| Heading Font | Nunito Sans |

## Color Palette

- primary: #4343E5
- secondary: #1976D2
- accent: #4343E5
- background: #FFFFFF
- textPrimary: #4D4D50
- link: #DDDBF9

## Typography

- primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
- heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#4343E5, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#4343E5, borderColor=#4343E5, borderRadius=50px, shadow=rgba(0, 0, 0, 0.2) 0px 2px 5px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and employers

## DirectShifts Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Physician Jobs | DirectShifts**  
  - Image:   
  - Source: https://www.directshifts.com/physician
- **10 Ways Registered Nurses (RNs) Provide Continuity of Care Within an Internal Resource Pool**  
  - Image: .png)  
  - Source: https://www.directshifts.com/employer-resources/10-ways-registered-nurses-rns-provide-continuity-of-care-within-an-internal-resource-pool
- **Building A Psychiatric Nurse Practitioner Career: All That You Need to Know**  
  - Image:   
  - Source: https://www.directshifts.com/clinician-resources/building-a-psychiatric-nurse-practitioner-career-all-that-you-need-to-know
- **Why Choose to Be a Critical Care Nurse?**  
  - Image: .png)  
  - Source: https://www.directshifts.com/clinician-resources/why-choose-to-be-a-critical-care-nurse
- **What Makes A CRNA Locum Lifestyle So Attractive?**  
  - Image:   
  - Source: https://www.directshifts.com/clinician-resources/what-makes-a-crna-locum-lifestyle-so-attractive
- **Licensing**  
  - Image: .png)  
  - Source: https://www.directshifts.com/clinician-resource/licensing

## Working with these fonts

Not found on Google Fonts? Instructions that can help if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, write the response to disk.

Only do this if you have permission to use the brand assets.