DirectShifts Brand Identity

A complete profile of DirectShifts's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4343E5
• secondary: #1976D2
• accent: #4343E5
• background: #FFFFFF
• textPrimary: #4D4D50
• link: #DDDBF9

Typography

• primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
• heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#4343E5, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#4343E5, borderColor=#4343E5, borderRadius=50px, shadow=rgba(0, 0, 0, 0.2) 0px 2px 5px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and employers

DirectShifts Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Physician Jobs | DirectShifts
  • Image:
  • Source: https://www.directshifts.com/physician
• 10 Ways Registered Nurses (RNs) Provide Continuity of Care Within an Internal Resource Pool
  • Image: .png)
  • Source: https://www.directshifts.com/employer-resources/10-ways-registered-nurses-rns-provide-continuity-of-care-within-an-internal-resource-pool
• Building A Psychiatric Nurse Practitioner Career: All That You Need to Know
  • Image:
  • Source: https://www.directshifts.com/clinician-resources/building-a-psychiatric-nurse-practitioner-career-all-that-you-need-to-know
• Why Choose to Be a Critical Care Nurse?
  • Image: .png)
  • Source: https://www.directshifts.com/clinician-resources/why-choose-to-be-a-critical-care-nurse
• What Makes A CRNA Locum Lifestyle So Attractive?
  • Image:
  • Source: https://www.directshifts.com/clinician-resources/what-makes-a-crna-locum-lifestyle-so-attractive
• Licensing
  • Image: .png)
  • Source: https://www.directshifts.com/clinician-resource/licensing

Working with these fonts

Not found on Google Fonts? Instructions that can help if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, write the response to disk.

Only do this if you have permission to use the brand assets.