# DirectShifts Brand Identity

A complete profile of **DirectShifts**'s visual system — colors, typography, components, and personality — extracted from https://directshifts.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/directshifts
- Machine-readable JSON: https://characterquilt.com/branding/directshifts.json
- Per-page llms.txt: https://characterquilt.com/branding/directshifts/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4343E5 |
| Accent | #4343E5 |
| Body Font | Nunito Sans |
| Heading Font | Nunito Sans |

## Color Palette

- primary: #4343E5
- secondary: #1976D2
- accent: #4343E5
- background: #FFFFFF
- textPrimary: #4D4D50
- link: #DDDBF9

## Typography

- primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
- heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/5abebcf1b3e0cb4bb9718bba/65f9938cc99efcbbe0d9e111_%234343e5.svg
- Favicon: https://cdn.prod.website-files.com/5abebcf1b3e0cb4bb9718bba/5b82fae1b4023979a912dd8d_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/5abebcf1b3e0cb4bb9718bba/64afd680fa0b799cb21576ae_Open-graph-img.jpg

## UI Components

- buttonPrimary: background=#4343E5, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#4343E5, borderColor=#4343E5, borderRadius=50px, shadow=rgba(0, 0, 0, 0.2) 0px 2px 5px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and employers

## DirectShifts Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Physician Jobs | DirectShifts**
  - Image: https://cdn.prod.website-files.com/5b89e7a9012ec36484c5bc80/678a25539d1483c94d123ced_61617d5b4ae6162f11f42bb0_pexels-andrea-piacquadio-3952379-2.jpeg
  - Source: https://www.directshifts.com/physician
- **10 Ways Registered Nurses (RNs) Provide Continuity of Care Within an  Internal Resource Pool**
  - Image: https://cdn.prod.website-files.com/5b89e7a9012ec36484c5bc80/69d7ab96474099b8b49d8ca4_Newsletter%20Blog%20Images%20(7).png
  - Source: https://www.directshifts.com/employer-resources/10-ways-registered-nurses-rns-provide-continuity-of-care-within-an-internal-resource-pool
- **Building A Psychiatric Nurse Practitioner Career: All That You Need to Know**
  - Image: https://cdn.prod.website-files.com/5b89e7a9012ec36484c5bc80/678a254e48a3881f42eaf762_61926d4bf65c0802d42e04ef_pexels-rodnae-productions-6129507-2.jpeg
  - Source: https://www.directshifts.com/clinician-resources/building-a-psychiatric-nurse-practitioner-career-all-that-you-need-to-know
- **Why Choose to Be a Critical Care Nurse?**
  - Image: https://cdn.prod.website-files.com/5b89e7a9012ec36484c5bc80/69d909e43c6fdd290b0f400c_Newsletter%20Blog%20Images%20(9).png
  - Source: https://www.directshifts.com/clinician-resources/why-choose-to-be-a-critical-care-nurse
- **What Makes A CRNA Locum Lifestyle So Attractive?**
  - Image: https://cdn.prod.website-files.com/5b89e7a9012ec36484c5bc80/678a254f58e8c4de9bf3b9e1_610aeac37717ea3f28667234_dim-hou-qBhpPxW3ESs-unsplash-2.jpeg
  - Source: https://www.directshifts.com/clinician-resources/what-makes-a-crna-locum-lifestyle-so-attractive
- **Licensing**
  - Image: https://cdn.prod.website-files.com/5b89e7a9012ec36484c5bc80/69dfcae47e2173aa0bdea4ce_Newsletter%20Blog%20Images%20(11).png
  - Source: https://www.directshifts.com/clinician-resource/licensing

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.