Directed Edge Brand Identity

A complete profile of Directed Edge's visual system — colors, typography, components, and personality — extracted from http://directededge.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://directededge.com.

• primary: #0088CC (rgb(0, 136, 204))
• secondary: #B94A48 (rgb(185, 74, 72))
• accent: #006DCC (rgb(0, 109, 204))
• background: #F9F9F9 (rgb(249, 249, 249))
• textPrimary: #999999 (rgb(153, 153, 153))
• link: #006DCC (rgb(0, 109, 204))

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica Neue Google Fonts →
• heading: Helvetica Neue Google Fonts →

Visual Assets

UI Components

Button Primary

• Background: #006DCC
• Text Color: #FFFFFF
• Border Color: #E0E0E0
• Border Radius: 4px
• Shadow: rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses using Shopify

Directed Edge Brand in the Wild

Source: directededge.com

Source: blog.directededge.com

Frequently Asked Questions

What is Directed Edge's primary brand color?

Directed Edge's primary brand color is #0088CC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Directed Edge use?

Directed Edge uses #006DCC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Directed Edge use?

Directed Edge uses Helvetica Neue as the primary typeface across body and headings.

Does Directed Edge use a light or dark theme?

Directed Edge's primary site uses a light color scheme, with a background of #F9F9F9.

Where can I find Directed Edge's logo?

Directed Edge's logo is available directly on their site (http://directededge.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://directededge.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Directed Edge.