Directed Edge Brand Identity

A complete profile of Directed Edge's visual system — colors, typography, components, and personality — extracted from http://directededge.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0088CC
• secondary: #B94A48
• accent: #006DCC
• background: #F9F9F9
• textPrimary: #999999
• link: #006DCC

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

Visual Assets

• Logo: https://www.directededge.com/images/directededge-logo.png

UI Components

• buttonPrimary: background=#006DCC, textColor=#FFFFFF, borderColor=#E0E0E0, borderRadius=4px, shadow=rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: businesses using Shopify

Directed Edge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Directed Edge - Home
  • Image: https://www.directededge.com/images/recommendations.png
  • Source: https://www.directededge.com/
• Directed Edge - Blog - Facebook's news feed: The beginning of a recommendations dominated web
  • Image: http://blog.directededge.com/wp-content/uploads/2009/10/facebook-news.png
  • Source: https://blog.directededge.com/2009/10/23/facebooks-news-feed-the-beginning-of-a-recommendations-dominated-web/
• Directed Edge - Home
  • Image: https://www.directededge.com/images/hand-picker.png
  • Source: https://www.directededge.com/
• Directed Edge - Blog - Related Pages on Wikipedia via our web services API.
  • Image: https://blog.directededge.com/wp-content/uploads/2008/08/wikipedia-related-articles1.jpg
  • Source: https://blog.directededge.com/2008/08/23/related-pages-on-wikipedia/
• Directed Edge - Home
  • Image: https://www.directededge.com/images/email.png
  • Source: https://www.directededge.com/
• Directed Edge - Blog - Directed Edge delivering 33% of revenue for The Market Quarter
  • Image: https://blog.directededge.com/wp-content/uploads/2010/06/marketquarter.png
  • Source: https://blog.directededge.com/2010/06/16/directed-edge-delivering-33-of-revenue-for-the-market-quarte/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.