Dirac Brand: Colors, Fonts, Logo & Visual Identity

Dirac Brand Identity

A complete profile of Dirac's visual system — colors, typography, components, and personality — extracted from https://www.diracinc.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.diracinc.com/.

Primary: #126BCA
Secondary: #174B83
Accent: #174B83
Background: #FFFFFF
Text Primary: #021135
Link: #021135

Typography

Each font links to its Google Fonts page where available.

Primary: Fkgrotesksemimono Google Fonts →
Heading: Fkgrotesksemimono

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M2.79%208.638a2.281%202.281%200%201%201%20.02%204.561A2.284%202.284%200%200%201%20.51%2010.938a2.285%202.285%200%200%201%202.281-2.3v.001ZM59.568%2013.199a2.285%202.285%200%200%201-2.28-2.285%202.288%202.288%200%200%201%204.576%200%202.283%202.283%200%200%201-2.296%202.284Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Dirac's actual button styles.

Button Primary

Background: #174B83
Text Color: #FFFFFF
Border Color: #174B83
Border Radius: 1920px
Shadow: none

Button Secondary

Background: #FFFFFF
Text Color: #021135
Border Radius: 6.4px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses looking for production planning solutions

Dirac Brand in the Wild

Image: cdn.prod.website-files.com Source: diracinc.com

Frequently Asked Questions

What is Dirac's primary brand color?
Dirac's primary brand color is #126BCA. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Dirac use?
Dirac uses #174B83 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Dirac use?
Dirac uses Fkgrotesksemimono as the primary typeface across body and headings.
Does Dirac use a light or dark theme?
Dirac's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Dirac's logo?
Dirac's logo is available directly on their site (https://www.diracinc.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.diracinc.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dirac.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.