# Dioxus Labs Brand Identity

A complete profile of **Dioxus Labs**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value     |
|-------------|-----------|
| Primary     | #1E2939   |
| Accent      | #161B22   |
| Body Font   | Inter     |
| Heading Font | Inter     |

## Color Palette

- primary: #1E2939
- secondary: #99A1AF
- accent: #161B22
- background: #F7F7F9
- textPrimary: #364153
- link: #364153

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo:  
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#161B22, textColor=#FFFFFF, borderColor=#CCCFD2, borderRadius=4px, shadow=none
- buttonSecondary: background=#EDEDED, textColor=#000000, borderColor=#CCCFD2, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers

## Dioxus Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dioxus | Fullstack crossplatform app framework for Rust**  
  - Image:   
  - Source: https://dioxuslabs.com/blog/release-040/
- **Dioxus | Fullstack crossplatform app framework for Rust**  
  - Image:   
  - Source: https://dioxuslabs.com/blog/release-060/
- **Dioxus | Fullstack crossplatform app framework for Rust**  
  - Image:   
  - Source: https://dioxuslabs.com/blog/release-060/
- **Dioxus | Fullstack crossplatform app framework for Rust**  
  - Image:   
  - Source: https://dioxuslabs.com/blog/release-040/
- **Dioxus | Fullstack crossplatform app framework for Rust**  
  - Image:   
  - Source: https://dioxuslabs.com/blog/release-060/
- **Dioxus | Fullstack crossplatform app framework for Rust**  
  - Image:   
  - Source: https://dioxuslabs.com/learn/0.7/

## Working with these fonts

Not found on Google Fonts? Here’s a suggested flow that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#1E2939",
 "secondary": "#99A1AF",
 "accent": "#161B22",
 "background": "#F7F7F9",
 "textPrimary": "#364153",
 "link": "#364153"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "14px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#161B22",
 "textColor": "#FFFFFF",
 "borderColor": "#CCCFD2",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#EDEDED",
 "textColor": "#000000",
 "borderColor": "#CCCFD2",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://dioxuslabs.com/assets/smalllogo-dxh3fcbb6a73c8e36ce.png",
 "favicon": "https://dioxuslabs.com/assets/favicon-dxh3f47a5a4ce979a5.png",
 "ogImage": "https://dioxuslabs.com/assets/static/opengraph.png",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Dioxus'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Get started",
 "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its action-oriented text and distinct dark background color, making it stand out as the main call-to-action."
 },
 "secondary": {
 "index": 2,
 "text": "Take a tour",
 "reasoning": "Button #2 with text 'Take a tour' is selected as secondary because it has a different light background color and serves as a supportive action to the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "developers"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Dioxus'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```