Dinesafe Brand Identity

A complete profile of Dinesafe's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #67EBE8
• secondary: #0000EE
• accent: #67EBE8
• background: #FFFFFF
• textPrimary: #303030
• link: #120328

Typography

• primary: Helvetica — Link
• heading: Plus Jakarta Sans — Link

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FCFCFC, textColor=#FFFFFF, borderColor=#D8DDE6, borderRadius=4px, shadow=none
• buttonPrimary: background=#67EBE8, textColor=#303030, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px
• buttonSecondary: background=transparent, textColor=#67EBE8, borderColor=#67EBE8, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in the food industry

Dinesafe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Outbreak Detection & Risk Mitigation | DineSafe
  • Image:
  • Source: DineSafe
• Outbreak Detection & Risk Mitigation | DineSafe
  • Image:
  • Source: DineSafe
• Outbreak Detection & Risk Mitigation | DineSafe
  • Image:
  • Source: DineSafe
• Outbreak Detection & Risk Mitigation | DineSafe
  • Image:
  • Source: DineSafe
• Outbreak Detection & Risk Mitigation | DineSafe
  • Image:
  • Source: DineSafe
• Outbreak Detection & Risk Mitigation | DineSafe
  • Image:
  • Source: DineSafe

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Plus Jakarta Sans",
   "role": "heading"
  },
  {
   "family": "Lato",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#67EBE8",
  "secondary": "#0000EE",
  "accent": "#67EBE8",
  "background": "#FFFFFF",
  "textPrimary": "#303030",
  "link": "#120328"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica",
   "heading": "Plus Jakarta Sans"
  },
  "fontStacks": {
   "heading": [
    "Plus Jakarta Sans",
    "Helvetica",
    "serif"
   ],
   "body": [
    "Lato",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Plus Jakarta Sans",
    "Helvetica",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "40px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FCFCFC",
   "textColor": "#FFFFFF",
   "borderColor": "#D8DDE6",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#67EBE8",
   "textColor": "#303030",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#67EBE8",
   "borderColor": "#67EBE8",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px"
  }
 },
 "images": {
  "logo": "https://unicorn-images.b-cdn.net/ca309ced-3bb2-42e3-af40-82260e98773a?optimizer=gif",
  "favicon": "https://unicorn-images.b-cdn.net/2b392925-2fea-41d3-ac49-aab36e2d3e40?optimizer=gif",
  "ogImage": "https://unicorn-images.b-cdn.net/f26ad1ca-4a90-4f84-abb4-c242a03d5bb3?optimizer=gif",
  "logoHref": "/",
  "logoAlt": "Dinesafe site pic v2"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses in the food industry"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}