# Dinesafe Brand Identity A complete profile of **Dinesafe**'s visual system — colors, typography, components, and personality — extracted from https://dinesafe.org. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/dinesafe - Machine-readable JSON: https://characterquilt.com/branding/dinesafe.json - Per-page llms.txt: https://characterquilt.com/branding/dinesafe/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #67EBE8 | | Accent | #67EBE8 | | Body Font | Helvetica | | Heading Font | Plus Jakarta Sans | ## Color Palette - primary: #67EBE8 - secondary: #0000EE - accent: #67EBE8 - background: #FFFFFF - textPrimary: #303030 - link: #120328 ## Typography - primary: Helvetica — https://fonts.google.com/specimen/Helvetica - heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans ## Visual Assets - Logo: https://unicorn-images.b-cdn.net/ca309ced-3bb2-42e3-af40-82260e98773a?optimizer=gif - Favicon: https://unicorn-images.b-cdn.net/2b392925-2fea-41d3-ac49-aab36e2d3e40?optimizer=gif - Social card (og:image): https://unicorn-images.b-cdn.net/f26ad1ca-4a90-4f84-abb4-c242a03d5bb3?optimizer=gif ## UI Components - input: background=#FCFCFC, textColor=#FFFFFF, borderColor=#D8DDE6, borderRadius=4px, shadow=none - buttonPrimary: background=#67EBE8, textColor=#303030, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px - buttonSecondary: background=transparent, textColor=#67EBE8, borderColor=#67EBE8, borderRadius=4px, shadow=rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: businesses in the food industry ## Dinesafe Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Outbreak Detection & Risk Mitigation | DineSafe** - Image: https://unicorn-images.b-cdn.net/552adf36-a95e-4405-a763-9c3630d33643?optimizer=gif - Source: https://www.dinesafe.org/ - **Outbreak Detection & Risk Mitigation | DineSafe** - Image: https://unicorn-images.b-cdn.net/2074243f-c986-4918-8aca-9bf26e735ac4?optimizer=gif - Source: https://www.dinesafe.org/ - **Outbreak Detection & Risk Mitigation | DineSafe** - Image: https://unicorn-images.b-cdn.net/344ed461-2444-48ca-9d9e-17b635469d83?optimizer=gif - Source: https://www.dinesafe.org/ - **Outbreak Detection & Risk Mitigation | DineSafe** - Image: https://unicorn-images.b-cdn.net/f26ad1ca-4a90-4f84-abb4-c242a03d5bb3?optimizer=gif - Source: https://www.dinesafe.org/ - **Outbreak Detection & Risk Mitigation | DineSafe** - Image: https://unicorn-images.b-cdn.net/e7e67ede-a76b-4301-8818-e2df1be5022c?optimizer=gif - Source: https://www.dinesafe.org/ - **Outbreak Detection & Risk Mitigation | DineSafe** - Image: https://unicorn-images.b-cdn.net/70ac5f74-2096-4200-b52c-017a3ab82e4b?optimizer=gif - Source: https://www.dinesafe.org/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica", "role": "body" }, { "family": "Plus Jakarta Sans", "role": "heading" }, { "family": "Lato", "role": "unknown" } ], "colors": { "primary": "#67EBE8", "secondary": "#0000EE", "accent": "#67EBE8", "background": "#FFFFFF", "textPrimary": "#303030", "link": "#120328" }, "typography": { "fontFamilies": { "primary": "Helvetica", "heading": "Plus Jakarta Sans" }, "fontStacks": { "heading": [ "Plus Jakarta Sans", "Helvetica", "serif" ], "body": [ "Lato", "Helvetica", "sans-serif" ], "paragraph": [ "Plus Jakarta Sans", "Helvetica", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "40px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FCFCFC", "textColor": "#FFFFFF", "borderColor": "#D8DDE6", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#67EBE8", "textColor": "#303030", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px" }, "buttonSecondary": { "background": "transparent", "textColor": "#67EBE8", "borderColor": "#67EBE8", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px" } }, "images": { "logo": "https://unicorn-images.b-cdn.net/ca309ced-3bb2-42e3-af40-82260e98773a?optimizer=gif", "favicon": "https://unicorn-images.b-cdn.net/2b392925-2fea-41d3-ac49-aab36e2d3e40?optimizer=gif", "ogImage": "https://unicorn-images.b-cdn.net/f26ad1ca-4a90-4f84-abb4-c242a03d5bb3?optimizer=gif", "logoHref": "/", "logoAlt": "Dinesafe site pic v2" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'DineSafe'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Book a free demo", "reasoning": "Button #1 ('Book a free demo') is the primary CTA due to its action-oriented text and vibrant brand color (#67EBE8), which aligns with the site's primary color scheme." }, "secondary": { "index": 5, "text": "Learn more", "reasoning": "Button #5 ('Learn more') is selected as secondary because it has a transparent background with an accent color border (#67EBE8), making it distinct from the primary button's filled background." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses in the food industry" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'DineSafe'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```