dinesafe.json

Dinesafe Brand Identity

A complete profile of Dinesafe's visual system — colors, typography, components, and personality — extracted from https://dinesafe.org. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #67EBE8
Accent #67EBE8
Body Font Helvetica
Heading Font Plus Jakarta Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in the food industry

Dinesafe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#67EBE8",
    "secondary": "#0000EE",
    "accent": "#67EBE8",
    "background": "#FFFFFF",
    "textPrimary": "#303030",
    "link": "#120328"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "Helvetica",
        "serif"
      ],
      "body": [
        "Lato",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FCFCFC",
      "textColor": "#FFFFFF",
      "borderColor": "#D8DDE6",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#67EBE8",
      "textColor": "#303030",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#67EBE8",
      "borderColor": "#67EBE8",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px"
    }
  },
  "images": {
    "logo": "https://unicorn-images.b-cdn.net/ca309ced-3bb2-42e3-af40-82260e98773a?optimizer=gif",
    "favicon": "https://unicorn-images.b-cdn.net/2b392925-2fea-41d3-ac49-aab36e2d3e40?optimizer=gif",
    "ogImage": "https://unicorn-images.b-cdn.net/f26ad1ca-4a90-4f84-abb4-c242a03d5bb3?optimizer=gif",
    "logoHref": "/",
    "logoAlt": "Dinesafe site pic v2"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'DineSafe'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a free demo",
      "reasoning": "Button #1 ('Book a free demo') is the primary CTA due to its action-oriented text and vibrant brand color (#67EBE8), which aligns with the site's primary color scheme."
    },
    "secondary": {
      "index": 5,
      "text": "Learn more",
      "reasoning": "Button #5 ('Learn more') is selected as secondary because it has a transparent background with an accent color border (#67EBE8), making it distinct from the primary button's filled background."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in the food industry"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'DineSafe'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}