# DimOrder Brand Identity A complete profile of **DimOrder**'s visual system — colors, typography, components, and personality — extracted from https://dimorder.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/dimorder - Machine-readable JSON: https://characterquilt.com/branding/dimorder.json - Per-page llms.txt: https://characterquilt.com/branding/dimorder/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1A202C | | Accent | #00D1CB | | Body Font | Noto Sans TC | | Heading Font | GmarketSansTTFMedium | ## Color Palette - primary: #1A202C - secondary: #00D1CB - accent: #00D1CB - background: #FFFFFF - textPrimary: #2D3748 - link: #2D3748 ## Typography - primary: Noto Sans TC — https://fonts.google.com/specimen/Noto+Sans+TC - heading: GmarketSansTTFMedium — https://fonts.google.com/specimen/GmarketSansTTFMedium ## Visual Assets - Logo: - Favicon: - Social card (og:image): ## UI Components - buttonPrimary: background=#00D1CB, textColor=#FFFFFF, borderRadius=3px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px -7px - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=39px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: restaurant owners and managers ## DimOrder Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **landing-page_e5b7a5e4bd9ce58d80e59f9f-1.png** - Image: - Source: https://promo.dimorder.com/ - **Dim Blog - DimPOS - 全港一站式餐廳POS系統** - Image: - Source: https://www.dimorder.com/blog-2/ - **DimOrder點單APP - 點單DimPOS - 全港一站式餐飲POS系統** - Image: - Source: https://www.dimorder.com/app/ - **Dim Blog - DimPOS - 全港一站式餐廳POS系統** - Image: - Source: https://www.dimorder.com/blog-2/ - **設定「加一」服務費| DimOrder Support Center** - Image: - Source: https://support.dimorder.com/%E5%AF%A6%E9%9A%9B%E6%93%8D%E4%BD%9C%E5%8F%8A%E7%89%B9%E5%88%A5%E8%A8%AD%E5%AE%9A/%E8%A8%AD%E5%AE%9A%E3%80%8C%E5%8A%A0%E4%B8%80%E3%80%8D%E6%9C%8D%E5%8B%99%E8%B2%BB - **Dim Blog - DimPOS - 全港一站式餐廳POS系統** - Image: - Source: https://www.dimorder.com/blog-2/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Noto Sans TC", "role": "body" }, { "family": "GmarketSansTTFMedium", "role": "heading" }, { "family": "GmarketSansTTFBold", "role": "heading" } ], "colors": { "primary": "#1A202C", "secondary": "#00D1CB", "accent": "#00D1CB", "background": "#FFFFFF", "textPrimary": "#2D3748", "link": "#2D3748" }, "typography": { "fontFamilies": { "primary": "Noto Sans TC", "heading": "GmarketSansTTFMedium" }, "fontStacks": { "heading": [ "Arial", "Helvetica", "sans-serif" ], "body": [ "Noto Sans TC", "sans-serif" ], "paragraph": [ "Noto Sans TC", "sans-serif" ] }, "fontSizes": { "h1": "57px", "h2": "32px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "buttonPrimary": { "background": "#00D1CB", "textColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px -7px" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "39px", "borderRadiusCorners": { "topLeft": "39px", "topRight": "39px", "bottomRight": "39px", "bottomLeft": "39px" }, "shadow": "none" } }, "images": { "logo": "https://www.dimorder.com/wp-content/uploads/2022/03/DimPOS-Logo-%E8%A4%87%E8%A3%BD-2.png", "favicon": "https://www.dimorder.com/wp-content/uploads/2021/09/cropped-Dimpos-CI-1-32x32.png", "ogImage": "https://www.dimorder.com/wp-content/uploads/2021/10/05__welcome_promotion.png", "logoHref": "https://www.dimorder.com/", "logoAlt": "DimPOS and DimOrder Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'DimPOS and DimOrder Logo'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "免費體驗", "reasoning": "Button #0 has a vibrant background color (#00D1CB) which is consistent with the brand's accent color, making it the primary call-to-action. The text '免費體驗' (Free Trial) is action-oriented, encouraging users to engage with the service." }, "secondary": { "index": 1, "text": "馬上登記", "reasoning": "Button #1 has a transparent background with a white border, making it less visually prominent than Button #0. The text '馬上登記' (Register Now) suggests a secondary action, suitable for a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "restaurant owners and managers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'DimPOS and DimOrder Logo'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```